Blog Archive
TCF v2.0 Google Integration Issue: 2.1a
A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …
Member Guest Blog Post by OneTrust – OTT App Compliance
Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …
Member Guest Blog Post by OneTrust – OTT App Compliance Read More »
New Post Third-Party Cookie Poll – Have Your Say!
The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …
New Post Third-Party Cookie Poll – Have Your Say! Read More »
IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR
Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …
IAB Europe Stands in Solidarity with IAB Belarus
Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …
IAB Europe Stands in Solidarity with IAB Belarus Read More »
Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!
This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report Read More »
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »
A global first on Tumblr
All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …
‘Women Who Made Me’
NatWest wanted to help tackle gender inequality within business and become the go-to bank for …
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …
How Omnicom Media Group UK reduces brand risk and media waste for advertisers Read More »
MIXX Awards Europe Winners 2019 – Orange Finance tracks full consumer journey (Initiative / Reprise)
Initiative / Reprise Orange Finance tracks full consumer journey Awards: Direct Response / Lead Generation …
MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland)
Mindshare Poland AXE – WHAT’S YOUR MAGIC? Awards: Social Media (Bronze) Campaign summary We listened …
MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland) Read More »
MIXX Awards Europe Winners 2019 – Get Artsy with Polo! (Mindshare)
Mindshare Get Artsy with Polo! Winners of Social Media (Gold) After over a decade of …
MIXX Awards Europe Winners 2019 – Get Artsy with Polo! (Mindshare) Read More »
MIXX Awards Europe Winners 2019 – Audi e-tron launch campaign e-Hub (MediaCom Schweiz)
MediaCom Schweiz Audi e-tron launch campaign e-Hub Winner of Responsive Display Advertising (Gold) How can …
MIXX Awards Europe Winners 2019 – Audi e-tron launch campaign e-Hub (MediaCom Schweiz) Read More »
MIXX Awards Europe Winners 2019 – #ThisFoodIsOnMe / #BuMamaBenden (C-Section)
C-Section #ThisFoodIsOnMe Awards: Social Media (Bronze) Campaign summary Turkey is home to the biggest stray …
MIXX Awards Europe Winners 2019 – #ThisFoodIsOnMe / #BuMamaBenden (C-Section) Read More »
MIXX Awards Europe Winners 2019 – Turn Your Searches Into Trees (Hype)
Hype Turn Your Searches Into Trees Awards: Search Advertising (Gold) Hype and Turkish search engine, …
MIXX Awards Europe Winners 2019 – Turn Your Searches Into Trees (Hype) Read More »
MIXX Awards Europe Winners 2019 – Cornetto Mobile In Love (Mindshare)
Mindshare Cornetto Mobile İn Love Awards: Video Advertising (Bronze) Campaign summary In 2018, a Wattpad …
MIXX Awards Europe Winners 2019 – Cornetto Mobile In Love (Mindshare) Read More »