Blog Archive

TCF v2.0 Google Integration Issue: 2.1a

A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …

TCF v2.0 Google Integration Issue: 2.1a Read More »

Member Guest Blog Post by OneTrust – OTT App Compliance

Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …

Member Guest Blog Post by OneTrust – OTT App Compliance Read More »

New Post Third-Party Cookie Poll – Have Your Say!

The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …

New Post Third-Party Cookie Poll – Have Your Say! Read More »

IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR

Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …

IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR Read More »

IAB Europe Stands in Solidarity with IAB Belarus

Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …

IAB Europe Stands in Solidarity with IAB Belarus Read More »

Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio

At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …

Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »

Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …

Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report Read More »

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »

vzm_rgb_p

A global first on Tumblr

All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …

A global first on Tumblr Read More »

vzm_rgb_p

‘Women Who Made Me’

NatWest wanted to help tackle gender inequality within business and become the go-to bank for …

‘Women Who Made Me’ Read More »

Blonde Woman Holding An Umbrella In Front Of An Orange Wall.

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …

How Omnicom Media Group UK reduces brand risk and media waste for advertisers Read More »

Slide11

MIXX Awards Europe Winners 2019 – Orange Finance tracks full consumer journey (Initiative / Reprise)

Initiative / Reprise Orange Finance tracks full consumer journey Awards: Direct Response / Lead Generation …

MIXX Awards Europe Winners 2019 – Orange Finance tracks full consumer journey (Initiative / Reprise) Read More »

Slide2

MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland)

Mindshare Poland AXE – WHAT’S YOUR MAGIC? Awards: Social Media (Bronze) Campaign summary We listened …

MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland) Read More »

Slide2

MIXX Awards Europe Winners 2019 – Get Artsy with Polo! (Mindshare)

Mindshare Get Artsy with Polo! Winners of Social Media (Gold) After over a decade of …

MIXX Awards Europe Winners 2019 – Get Artsy with Polo! (Mindshare) Read More »

Slide12

MIXX Awards Europe Winners 2019 – Audi e-tron launch campaign e-Hub (MediaCom Schweiz)

MediaCom Schweiz Audi e-tron launch campaign e-Hub Winner of Responsive Display Advertising (Gold) How can …

MIXX Awards Europe Winners 2019 – Audi e-tron launch campaign e-Hub (MediaCom Schweiz) Read More »

Slide13

MIXX Awards Europe Winners 2019 – #ThisFoodIsOnMe / #BuMamaBenden (C-Section)

C-Section #ThisFoodIsOnMe Awards: Social Media (Bronze) Campaign summary Turkey is home to the biggest stray …

MIXX Awards Europe Winners 2019 – #ThisFoodIsOnMe / #BuMamaBenden (C-Section) Read More »

Slide15

MIXX Awards Europe Winners 2019 – Turn Your Searches Into Trees (Hype)

Hype Turn Your Searches Into Trees Awards: Search Advertising (Gold) Hype and Turkish search engine, …

MIXX Awards Europe Winners 2019 – Turn Your Searches Into Trees (Hype) Read More »

Slide2

MIXX Awards Europe Winners 2019 – Cornetto Mobile In Love (Mindshare)

Mindshare Cornetto Mobile İn Love Awards: Video Advertising (Bronze) Campaign summary In 2018, a Wattpad …

MIXX Awards Europe Winners 2019 – Cornetto Mobile In Love (Mindshare) Read More »