Blog Archive
IAB Europe Welcomes New Chair of the Brand Advertising Committee
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …
IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »
Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?
In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field? Read More »
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising Read More »
Request for Proposal – TCF Vendor Compliance Programme
To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …
Request for Proposal – TCF Vendor Compliance Programme Read More »
Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption
As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …
Want To Join The IAB Europe Team? New Position – Public Policy Officer
IAB Europe has an immediate opening for a Public Policy Officer. The position is a …
Want To Join The IAB Europe Team? New Position – Public Policy Officer Read More »
Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV
In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …
Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV Read More »
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director
Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »
A global first on Tumblr
All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …
‘Women Who Made Me’
NatWest wanted to help tackle gender inequality within business and become the go-to bank for …
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …
How Omnicom Media Group UK reduces brand risk and media waste for advertisers Read More »
MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare)
Mindshare Lipton – Silence Ad Break Awards: Brand Advertising Campaign (Gold) Campaign summary In Turkey, …
MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare) Read More »
MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom)
MediaCom Akbank Jazz Festival | Adaptive Jazz Radio Campaign Awards: Native Advertising (Silver) Campaign summary …
IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)
Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand …
IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²) Read More »
MIXX Awards Europe Winners 2019 – Men Do Apologize TV Integration (Mindshare)
Mindshare Men Do Apologize TV Integration Awards: Branded Content (Gold) Campaign summary In line with …
MIXX Awards Europe Winners 2019 – Men Do Apologize TV Integration (Mindshare) Read More »
MIXX Awards Europe Winners 2019 – Relevant content led to massive impact with young women (Ekstra Bladet)
Ekstra Bladet Relevant content lead to massive impact with young women Awards: Native Advertising (Bronze) …
IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media)
Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner) Havas …
MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United)
LDV United Dare To Sponsor Awards: Grand Prix; Integrated Advertising (Gold) and Social Media (Silver) …
MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United) Read More »