Blog Archive
DSA: The State of Play Ahead of the EP Plenary Vote
The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to …
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The Four Pillars of the Future Advertising Ecosystem
We are jumping into the new year with a wonderful new guest blog post from …
The Four Pillars of the Future Advertising Ecosystem Read More »
Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List
After a relaxing Christmas break, it’s time to consider what the new year has to …
Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List Read More »
Will There Be Retail-Santa This Year?
In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the …
That’s a Wrap! IAB Europe 2021 Highlights
The always delightful Christmas celebrations are upon us and a new year is fast approaching. …
Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side
In this week’s member blog post, we hear from Philippa Snare, SVP EMEA at The …
The True Value of Digital Advertising Has Come into Sharp Relief
In this blog post, as featured in the EU Observer, IAB Europe’s Director, Public Policy, …
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IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available
One of the key objectives of IAB Europe and the National IABs is to build …
IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available Read More »
Help Us Uncover the State of Online Video with PubMatic
IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …
Help Us Uncover the State of Online Video with PubMatic Read More »
A global first on Tumblr
All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …
‘Women Who Made Me’
NatWest wanted to help tackle gender inequality within business and become the go-to bank for …
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …
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MIXX Awards Europe Winners 2019 – The Tunnel (Bruketa&Zinic&Grey)
Bruketa&Zinic&Grey The Tunnel Awards: Brand Advertising Campaign (Silver) Campaign summary Together with Adris, Croatia Osiguranje …
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MIXX Awards Europe Winners 2019 – Sprite: Drone Painter – Ugly or Contemporary Artist (Saatchi&Saatchi Ukraine)
Saatchi&Saatchi Ukraine Sprite: DRONE PAINTER – Ugly or Contemporary Artist Awards: Virtual and Augmented Reality …
MIXX Awards Europe Winners 2019 – Heroes of Sales (Wavemaker Hungary)
Wavemaker Hungary Heroes of Sales – the first shoppable online comedy Awards: Branded Content (Silver) …
MIXX Awards Europe Winners 2019 – Heroes of Sales (Wavemaker Hungary) Read More »
MIXX Awards Europe Winners 2019 – Tymbark – Funbot (GONG)
GONG Tymbark – Funbot Awards: Virtual and Augmented Reality (Bronze) Campaign summary Market Context: Young …
MIXX Awards Europe Winners 2019 – Tymbark – Funbot (GONG) Read More »
MIXX Awards Europe Winners 2019 – Breastfeeding Extras (LDV United)
LDV United Breastfeeding Extras Awards: Branded Content (Bronze) Campaign summary Breastfeeding away from home, makes …
MIXX Awards Europe Winners 2019 – Breastfeeding Extras (LDV United) Read More »
IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)
Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …
IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect) Read More »
