Blog Archive

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees! Read More »

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU …

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Read More »

IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

IAB Europe’s second VPD of 2020 took place on the 19th of November and what …

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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up Read More »

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A global first on Tumblr

All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …

A global first on Tumblr Read More »

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‘Women Who Made Me’

NatWest wanted to help tackle gender inequality within business and become the go-to bank for …

‘Women Who Made Me’ Read More »

Blonde Woman Holding An Umbrella In Front Of An Orange Wall.

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …

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MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United)

LDV United Dare To Sponsor Awards: Grand Prix; Integrated Advertising (Gold) and Social Media (Silver) …

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MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative)

Initiative Axe Starladder 2018 Awards: Native Advertising (Bronze) Campaign summary This project was aimed to …

MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative) Read More »

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IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)

AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, …

IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar) Read More »

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MIXX Awards Europe Winners 2019 – Red Line (Mindshare)

Mindshare Red Line Awards: Virtual and Augmented Reality (Gold) and Brand Advertising Campaign (Bronze) Campaign …

MIXX Awards Europe Winners 2019 – Red Line (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW)

Borusan Otomotiv – BMW BMW 4 Series Addressable TV Awards: Programmatic Advertising (Silver) Campaign summary …

MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW) Read More »

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IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect)

Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) …

IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect) Read More »

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MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark)

Havas Denmark ALDI Creating retail-traffic through intelligent GPS data customer mapping Awards: Campaign Effectiveness (Gold) …

MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark) Read More »