Blog Archive
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Member Guest Blog Post: Responsible Marketing with First-Party Data
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
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IAB Bulgaria MIXX Awards 2020 Winners
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
Dispelling some myths about the Transparency and Consent Framework v2.0
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
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5 Things We Learnt From The Great Digital Debate Webinar
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …
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IAB Europe Comments On The Ruling Of The French Conseil d’Etat
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …
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Protected: Guest Blog Post – Where Facebook Stands
There is no excerpt because this is a protected post.
What the IAB Europe TCF V2.0 means for you: Q&A with Ogury
Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …
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A global first on Tumblr
All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …
‘Women Who Made Me’
NatWest wanted to help tackle gender inequality within business and become the go-to bank for …
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …
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MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark)
Havas Denmark ALDI Creating retail-traffic through intelligent GPS data customer mapping Awards: Campaign Effectiveness (Gold) …
MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare)
Mindshare Freestyle – HBB TV Cross Screen Integration Awards: Programmatic Advertising (Bronze) Campaign summary In …
IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)
Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …
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MIXX Awards Europe Winners 2019 – Castorama Inspires (Xaxis)
Xaxis CASTORAMA INSPIRES Awards: Effective Use of Data (Gold) and Campaign Effectiveness (Silver) Castorama worked …
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MIXX Awards Europe Winners 2019 – Painless banking for everybody (MOSQI.TO)
MOSQI.TO Painless banking for everybody Awards: Search Advertising (Silver) MOSQI.TO together with ING Bank Śląski …
MIXX Awards Europe Winners 2019 – Painless banking for everybody (MOSQI.TO) Read More »
IAB Europe Research Awards 2019 – Redefining the value of native advertising (Verizon Media, Sparkler)
Redefining the value of native advertising Verizon Media, Sparkler Awards: Digital Advertising Formats (Highly Commended) …
