Blog Archive

Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!

Our committees are the backbone of our organisation. These groups bring together industry leaders and …

Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee! Read More »

Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy

IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based …

Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy Read More »

Interact 2022 Attendee Tells All

On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in …

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Interact 2022 – That’s a Wrap!

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – That’s a Wrap! Read More »

Interact 2022 – Day Two Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – Day Two Highlights Read More »

Interact 2022 – Day One Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – Day One Highlights Read More »

Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is …

Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards! Read More »

Virtual Programmatic Day Wrap Up!

Well, that’s a wrap on the first Virtual Programmatic Day of 2022! The event brought …

Virtual Programmatic Day Wrap Up! Read More »

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee

Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the …

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee Read More »

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A global first on Tumblr

All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …

A global first on Tumblr Read More »

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‘Women Who Made Me’

NatWest wanted to help tackle gender inequality within business and become the go-to bank for …

‘Women Who Made Me’ Read More »

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How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …

How Omnicom Media Group UK reduces brand risk and media waste for advertisers Read More »

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MIXX Awards Europe Winners 2019 – Heroes of Sales (Wavemaker Hungary)

Wavemaker Hungary Heroes of Sales – the first shoppable online comedy  Awards: Branded Content (Silver) …

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MIXX Awards Europe Winners 2019 – Tymbark – Funbot (GONG)

GONG Tymbark – Funbot Awards: Virtual and Augmented Reality (Bronze) Campaign summary Market Context: Young …

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MIXX Awards Europe Winners 2019 – Breastfeeding Extras (LDV United)

LDV United Breastfeeding Extras Awards: Branded Content (Bronze) Campaign summary Breastfeeding away from home, makes …

MIXX Awards Europe Winners 2019 – Breastfeeding Extras (LDV United) Read More »

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IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)

Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …

IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect) Read More »

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MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare)

Mindshare Pharmaton TV Sponsorship Enhanced Interaction with Second Screen Awards: Campaign Effectiveness (Bronze) Campaign summary …

MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare) Read More »

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IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)

The renewal of the model of Mediaplanning: how to improve prediction in a digital world …

IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie) Read More »

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Winners Announced for the MIXX Awards Europe 2019

IAB Europe is delighted to announce the winners of its prestigious annual MIXX Awards Europe …

Winners Announced for the MIXX Awards Europe 2019 Read More »