Blog Archive

Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

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Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

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Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

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Want To Join The IAB Europe Team? New Position – Public Policy Officer

IAB Europe has an immediate opening for a Public Policy Officer. The position is a …

Want To Join The IAB Europe Team? New Position – Public Policy Officer Read More »

Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »

Make It Your 2021 Resolution To Switch To TCF v2.0

On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …

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Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better

Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …

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TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations

IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising …

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A global first on Tumblr

All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …

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‘Women Who Made Me’

NatWest wanted to help tackle gender inequality within business and become the go-to bank for …

‘Women Who Made Me’ Read More »

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How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …

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MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare)

Mindshare Pharmaton TV Sponsorship Enhanced Interaction with Second Screen Awards: Campaign Effectiveness (Bronze) Campaign summary …

MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare) Read More »

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IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)

The renewal of the model of Mediaplanning: how to improve prediction in a digital world …

IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie) Read More »

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Winners Announced for the MIXX Awards Europe 2019

IAB Europe is delighted to announce the winners of its prestigious annual MIXX Awards Europe …

Winners Announced for the MIXX Awards Europe 2019 Read More »

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MIXX Awards Europe Winners 2019 – Rennovative Megane Sedan Test Drive Campaign (Wavemaker Turkey)

Wavemaker Turkey RENNOVATIVE MEGANE SEDAN TEST DRIVE CAMPAIGN Awards: Direct Response / Lead Generation Campaign …

MIXX Awards Europe Winners 2019 – Rennovative Megane Sedan Test Drive Campaign (Wavemaker Turkey) Read More »

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IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA)

#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one …

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Winners announced for the IAB Europe Research Awards 2019

Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 …

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MIXX Awards Europe Winners 2019 – Pet Talks (Arena Media Spain)

Arena Media Spain Pet Talks Awards: Integrated Advertising (Bronze) Campaign summary Advance is a specialist …

MIXX Awards Europe Winners 2019 – Pet Talks (Arena Media Spain) Read More »