Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

IAB Europe Launches New Retailer Only Council Read More »

Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising Read More »

Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals Read More »

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean? Read More »

DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »

Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

Back to School: 101 Industry Guidance to Prep You For the New Season Read More »

IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee Read More »

Banner - 1600x800 - no button

IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …

IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers Read More »

Banner - 1600x800 - no button

IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …

IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors Read More »

iab_da

INTRODUCING FOR PUBLIC COMMENT:  TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0

IAB Europe launched its Transparency and Consent Framework (TCF), on the 25th April 2018, to …

INTRODUCING FOR PUBLIC COMMENT:  TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 Read More »

iab_da

Draft for public comment of Transparency & Consent Framework Policies

This is the draft version for public comment of the Policies for Version 2.0 of …

Draft for public comment of Transparency & Consent Framework Policies Read More »

iab_da

PRESS RELEASE: IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0

New Technical Specifications from IAB Tech Lab Released Alongside New Policies 25th April 2019, Brussels: …

PRESS RELEASE: IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0 Read More »

iab_da

TCF v2.0 FAQs

IAB Europe have provided some FAQs to help answer and address some of the key …

TCF v2.0 FAQs Read More »

Screen Shot 2018-10-01 at 15.43.55

IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A complete overview

The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties …

IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A complete overview Read More »

controller

IAB Europe GIG: Working Paper on Controller – Processor Criteria

This working paper on controller and processor definitions has been prepared by the members of …

IAB Europe GIG: Working Paper on Controller – Processor Criteria Read More »

Screen Shot 2018-06-21 at 11.02.47 copy

Our video investigation of ePrivacy realities across Europe

Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working …

Our video investigation of ePrivacy realities across Europe Read More »

laptop-3233780_960_720

Publishers are still in control of their product and business models

GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes …

Publishers are still in control of their product and business models Read More »

regulation-3246979

GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display …

GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework Read More »

regulation-3246979

GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display …

GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers Read More »