Interactive Advertising Bureau

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IAB Europe’s Retail Media Certification Programme - Your Questions Answered!

Lauren Wakefield
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19/11/2024
At IAB Europe, we recently announced the Beta launch of our Retail Media Certification Programme an industry-first initiative designed to […]

Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!

Lauren Wakefield
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14/11/2024
Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]

Retail Media in 2025:  Coming Out of Denial

Lauren Wakefield
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14/11/2024
Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]

A Q&A with IAB Europe’s Retail Media Committee - Overview of the Retail Media Measurement Standards for Europe

Lauren Wakefield
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31/10/2024
As Retail Media continues to proliferate the daily media and advertising news headlines, IAB Europe asked two core members of […]

[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury

Nicole Laleva
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30/10/2024
In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]

Unlock Exclusive Insights at Digital World Marketing Forum (DMWF) Europe: IAB Europe Members Can Save 30%

Lauren Wakefield
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30/10/2024
Digital Marketing World Forum is thrilled to be partnered with IAB Europe!  As digital landscapes continue to shift, staying ahead […]

[Guest Member Blog Post] Navigating MFAs and Ad Clutter to improve efficiency and boost performance with IAS

Lauren Wakefield
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15/10/2024
In this week's member guest blog post, we hear from Nick Welch, Head of Programmatic, EMEA at IAS, who shares […]

The Importance of In-Store Retail Media Standards: Why Effective Measurement is Crucial to Retail Media Success

Lauren Wakefield
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08/10/2024
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail […]

Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality

Lauren Wakefield
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07/10/2024
In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve […]
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