Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

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Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

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Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

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Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

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DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

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Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

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IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

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Want to Know More About the Next Iterations to the TCF? Join IAB Europe’s New Webinar Series this April

  In order to respond to the changes and needs of the market, while continuing …

Want to Know More About the Next Iterations to the TCF? Join IAB Europe’s New Webinar Series this April Read More »

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Programmatic Trends & Buzzword Predictions for 2023

As we near the end of 2022, we asked IAB Europe’s Programmatic Trading committee for …

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TCF v2.0 Workshop 9: If You Don’t Ask, You Don’t Get. Q&A for CMPs

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

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TCF v2.0 Workshop 7: Vamp up your validation. An Introduction To The CMP TCF v2.0 Validator Tool

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

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TCF v2.0 Workshop 6: Getting it right! (Part 2) The Do’s and Don’ts For a Vendor – Technical Implementation

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

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TCF v2.0 Workshop 5: Getting it right! (Part 1) . The Do’s and Don’ts of a CMP – Technical implementation

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

TCF v2.0 Workshop 5: Getting it right! (Part 1) . The Do’s and Don’ts of a CMP – Technical implementation Read More »

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TCF v2.0 Workshop 4: Resource Overview Overload

Technical Resources – Where to Go for More Detailed Technical Resources. IAB Europe, in partnership …

TCF v2.0 Workshop 4: Resource Overview Overload Read More »

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TCF v2.0 Support Materials

To support TCF v2.0, we have prepared collaterals to provide a clear overview of the …

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IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …

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IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …

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INTRODUCING FOR PUBLIC COMMENT:  TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0

IAB Europe launched its Transparency and Consent Framework (TCF), on the 25th April 2018, to …

INTRODUCING FOR PUBLIC COMMENT:  TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 Read More »

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Draft for public comment of Transparency & Consent Framework Policies

This is the draft version for public comment of the Policies for Version 2.0 of …

Draft for public comment of Transparency & Consent Framework Policies Read More »