Interactive Advertising Bureau
post thumbnail

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

Sep 18,2024
Lauren Wakefield
retail mediaKnowledgeHubRetail Media

IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for public comment, offering much-needed clarity in this rapidly expanding channel. 

The recommended standards are now open for industry feedback until 1st November, and we invite you to send all comments to retailmediastandards@iabeurope.eu.

The final standards will be released in November.

Developed through a joint initiative by IAB Europe and IAB, the standards provide unified definitions, measurement guidelines, and best practices for ad formats and store zones, helping you tap into the growing potential of in-store advertising. By creating a shared language for in-store digital media, they aim to help capture ad budgets traditionally allocated to linear TV and out-of-home (OOH).

What’s Included?

  • Definitions: Clear terminology for in-store digital Retail Media components.
  • Formats: Recommended formats for in-store advertising placements.
  • Store Zones: Standardised classification of key areas within stores where media can be deployed (e.g., entry, checkout, aisle).
  • Measurement: Guidelines for tracking, reporting, and analysing campaign performance across various in-store formats.

This initiative brings together insights from 14 major Retail Media Networks (RMNs) such as Ahold Delhaize, Douglas Marketing Solutions, Kingfisher, MediaMarkt, and Schwarz Media, among others. The standards were shaped through workshops and extensive consultation with buy- and sell-side stakeholders, ensuring a comprehensive, industry-backed approach.

The standards document can be viewed below and the FAQ document can be found here for your reference. 

iconDownload - 1.90 MB

Related posts

[Watch on Demand] Virtual CTV Day 2024 Event Highlights & Session Recordings

On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]

Read More
A Guide to Artificial Intelligence (AI) by IAB Poland

Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]

Read More
New Festive Insights Report from Teads Explores UK Gifting Trends in 2024

A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a […]

Read More
1 2 3 90
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram