Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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September 18, 2024

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

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July 24, 2024

[Watch on Demand] IAB Europe Insights Revealed: Attitudes to Retail Media in Europe

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July 23, 2024

IAB Europe's Attitudes to Retail Media Report

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July 11, 2024

BVDW Release Market Landscape - Retail Media

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June 27, 2024

IAB Europe’s Updated 101 Guide to Retail Media - June 2024

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May 1, 2024

[Watch on Demand] IAB Europe's, The Great Debate - Retail Media 2024

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April 25, 2024

IAB Europe’s Retail Media Measurement Standards for Europe

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March 20, 2024

[Watch on Demand]  IAB Europe’s Retail Media Standards for Europe Webinar

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March 18, 2024

One-Page Overviews for Retail Media - On-Site, Off-site and In-Store

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February 29, 2024

The State of Retail Media in France

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February 29, 2024

IAB Europe’s European Retail Media Measurement Standards - Open for Industry Feedback

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February 22, 2024

5 Insights from MeMo² for Effective Digital Retail Media Advertising

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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