Lauren WakefieldThis third instalment in our Bitesize Guide to Change Management Series explores the human and organisational foundations required to build scalable, future-ready Retail Media Networks (RMNs).
From multidisciplinary talent models to emerging specialist roles, upskilling, and cross-functional collaboration, the guide helps stakeholders understand how people and structure can enable sustainable Retail Media transformation.
Download the guide here.
Building on Part One’s foundational focus on building a modern RMN, and Part Two’s focus on the strategic, operational, and cultural shifts reshaping Retail Media organisations, this guide provides a concise overview of the talent, roles, and organisational models needed to support long-term growth. It outlines the core functional pillars of modern Retail Media teams, explores the specialist roles emerging across the industry, and highlights the importance of upskilling, leadership behaviours, and continuous learning.
The guide also provides practical guidance on assessing organisational readiness, including people and structure audits, identifying common barriers and enablers, and using maturity models to benchmark capability and define a clear roadmap for progress.
This content is complemented by our Convergence and Coexistence of Trade and Media Series, which explores the structural and operational challenges where trade and media functions intersect.
About Our Bitesize Guide to Change Management Series
Our Bitesize Guide to Change Management Series for Retail Media is designed to give leaders a clear, practical framework for managing organisational change in Retail Media. It simplifies the change process by identifying the key drivers, aligning cross‑functional teams, and offering tools to navigate transformation. By strengthening internal readiness, leadership alignment, and capability building, it helps organisations develop their Retail Media operations to keep pace with a shifting digital advertising landscape.
