Lauren WakefieldThis second instalment in our Bitesize Guide to Change Management Series explores the key forces reshaping Retail Media organisations as the space expands across on-site, off-site, and in-store environments.
From shifting strategies to new operational and cultural demands, the guide helps stakeholders understand what’s changing and how to prepare.
Download the guide here.
Building on Part One’s Foundations of Retail Media Change, this guide provides a concise overview of the strategic, operational, and cultural shifts required to build scalable, future-ready Retail Media capabilities. It also outlines how organisations can assess their readiness for transformation, including practical approaches to capability audits, identifying barriers and enablers, and applying maturity models to define a clear roadmap.
This content is complemented by our Convergence and Coexistence of Trade and Media Series, which explores the structural and operational challenges where trade and media functions intersect.
With thanks to the following members of our Retail & Commerce Media Committee for contributing to this guide:
About Our Bitesize Guide to Change Management Series
Our Bitesize Guide to Change Management Series for Retail Media is designed to give leaders a clear, practical framework for managing organisational change in Retail Media. It simplifies the change process by identifying the key drivers, aligning cross‑functional teams, and offering tools to navigate transformation. By strengthening internal readiness, leadership alignment, and capability building, it helps organisations develop their Retail Media operations to keep pace with a shifting digital advertising landscape.
