Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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July 10, 2024

[Watch on Demand] International Knowledge Exchange  - Audience Measurement, Currency, Metrics & Data

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July 13, 2023

Teads x Lumen Whitepaper - Unveiling the Connection: Attention & Outcomes

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June 9, 2023

State of Digital UK by Comscore

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May 18, 2023

Vidmobs Case Study with AB-InBev on Increasing VTR and CTR Mike’s UK

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March 31, 2023

IAB Spain’s The Guide On The Efficiency Of Data

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March 30, 2023

IAB Europe Explains Video Series

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January 25, 2023

Tead’s Industry View on Attention Study

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January 27, 2022

IAB Europe’s Guide to CTV Targeting and Measurement

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May 7, 2020

IAB Europe Digital Advertising Effectiveness & Cross-Media Measurement Webinar Recording

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April 17, 2020

IAB Europe Digital Advertising Effectiveness Measurement Framework

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October 25, 2019

IAB Europe Webinar Recording: Programmatic Native Advertising – Measurement & Creativity Considerations

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September 19, 2019

Facebook IQ: 4 Keys to Using Machine Learning for Campaign Measurement

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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