As Retail & Commerce Media continues to mature across Europe, 2026 is already shaping up to be a defining year […]
Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
Originally published in April 2024, our Retail Media Measurement Standards have now been updated following a public comment period from […]
Traditional ad formats often don’t fit seamlessly within retail websites and apps, leading retailers and ad tech companies to create […]
Retail Media digital advertising investment in Europe is projected to reach €31 billion by 2028, highlighting the significant and growing influence […]
Brussels, Belgium, 20th January, 2026 - IAB Europe is delighted to announce that Jason Wescott and Patricia Grundmann have been […]
25th February I 12:00 PM CET I Register here Join IAB Europe for a live webinar unpacking the key findings […]
IAB Europe’s MIXX Awards Europe 2025 once again spotlighted the most groundbreaking and effective digital advertising work from across the […]
In an industry defined by rapid evolution, the difference between surviving and thriving often comes down to one bold decision: […]
More than two-thirds of European digital advertising leaders expect investment or revenue to increase over the next 12 months Report […]
