Interactive Advertising Bureau

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October 7, 2024
Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality

In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve […]

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October 3, 2024
[Watch on Demand] IAB Europe Industry Insider with Index Exchange: Advertising’s Sustainable New Era

This IAB Europe Industry Insider, in partnership with Index Exchange, will dived into the pivotal role of sustainability in the […]

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October 3, 2024
The Retail Media Revolution: 2024 State of Play and Outlook in Europe

During this year’s DMEXCO conference in Cologne, IAB Europe’s Chief Economist, Dr. Daniel Knapp revealed the latest stats and facts […]

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October 2, 2024
[Guest Member Blog Post] Why Demand is the Ultimate Currency in Digital Advertising

In this week’s guest member blog post, we hear from Gil Sadeh, President of Kenshoo Skai who shares how publishers […]

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October 2, 2024
Digital Matter, UAB
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October 2, 2024
IAB Europe Publishes Repository of European IAB’s Initiatives

IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range […]

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October 1, 2024
PMW Unlocked, brought to you by Performance Marketing World

4-5th March 2025 | Business Design Centre, London - Register here. At PMW Unlocked they are not there to fix what's not […]

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September 30, 2024
[Watch on Demand] Virtual CTV Day 2024 Event Highlights & Session Recordings

On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]

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September 26, 2024
A Q&A with IAB Europe’s Retail Media Committee - A Full Funnel Approach with Retail Media

Retail Media has become a powerful tool for brands looking for unique opportunities to reach and engage with consumers through […]

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September 26, 2024
Call for Submissions: Pan-European Case Study Programme - Decarbonising the Supply Chain

We are excited to announce the launch of our Pan-European Case Study Programme - an initiative designed to highlight the […]

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September 25, 2024
A Guide to Artificial Intelligence (AI) by IAB Poland

Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]

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September 25, 2024
Voise Tech Limited
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IAB Europe
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