Interactive Advertising Bureau
post thumbnail

Navigating Commerce Media 2.0: Market Opportunity by PubMatic

Apr 26,2024
Lauren Wakefield
E-commerceKnowledgeHub

Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, representing more than 20% of global advertising revenues, according to MAGNA Global. With such an influx of dollars heading into the wider commerce media space, advertisers need to think critically about how to maximise their media investments and commerce companies need enhanced media strategies. Emerging channels, like offsite, are proving to be impactful as all sides of the ecosystem navigate the next wave of commerce media. The enclosed forecast puts the spotlight on:

  • The global commerce media market opportunity
  • Revenues by region
  • Revenues by onsite vs offsite spend
  • Revenues by walled gardens vs open retailers

Download the report here

Related posts

IAB Spain Presents its Sustainability Digital Advertising Guide 2024

On 9th May, IAB Spain celebrated its Sustainability Day 2024 where they shared their latest Sustainable Digital Advertising Guide. The […]

Read More
The FAST & The Curious Report by Samsung Ads

The surge in streaming and tightening of consumer wallets signalled the end of a decade-long ad-free experience and the rise […]

Read More
[Watch on Demand] IAB Europe's, The Great Debate - Retail Media 2024

On April 23rd, 2024 we went to the vibrant city of Amsterdam, Netherlands for our 2024 Great Debate on Retail […]

Read More
1 2 3 83
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram