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Navigating Commerce Media 2.0: Market Opportunity by PubMatic

Apr 26,2024
Lauren Wakefield

Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, representing more than 20% of global advertising revenues, according to MAGNA Global. With such an influx of dollars heading into the wider commerce media space, advertisers need to think critically about how to maximise their media investments and commerce companies need enhanced media strategies. Emerging channels, like offsite, are proving to be impactful as all sides of the ecosystem navigate the next wave of commerce media. The enclosed forecast puts the spotlight on:

  • The global commerce media market opportunity
  • Revenues by region
  • Revenues by onsite vs offsite spend
  • Revenues by walled gardens vs open retailers

Download the report here

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