Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of artificial intelligence showing how it can change the face of marketing. It examines AI-based tools and techniques that can transform your advertising campaign strategies, personalise customer experiences and optimise your data analytics processes.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a […]