A Guide to Artificial Intelligence (AI) by IAB Poland

Sep 25,2024

Lauren Wakefield

Artificial Intelligence (AI)KnowledgeHub

Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of artificial intelligence showing how it can change the face of marketing. It examines AI-based tools and techniques that can transform your advertising campaign strategies, personalise customer experiences and optimise your data analytics processes.

Download the Guide here.

View the Interactive Guide here.

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