Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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July 4, 2023

[Case Study] ID5 Enables Telefónica to Optimise Identity Strategy and Reduce CPA by 54%

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May 18, 2023

Vidmobs Case Study with AB-InBev on Increasing VTR and CTR Mike’s UK

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February 1, 2023

Eskimi’s Case Study - Intrinsic In-Game Advertising Drives Success For Hot Wheels.

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January 12, 2023

Creative Intelligence unlocks performance for Corona UK across Facebook and YouTube

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November 3, 2022

[Case Study] Lays with Eskimi and Anzu

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October 11, 2022

IBM Reaches and Retargets Segment of 1.4 Million B2B Safari Users With ID5 and MediaMath

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October 11, 2022

Integration Between Amobee and ID5 Enabled Boutique Wine Brand Gusbourne to Increase Reach and Conversion

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April 28, 2022

ID5 ID Proven to Increase Average Bid CPM Across All Browsers

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November 23, 2021

Verve Group and Scream Malmo Increase Reach 21% Across Unique Audiences

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November 23, 2021

PubMatic & Semasio Boost Campaign Reach By 205% For Omnicom's OMD Netherlands

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March 4, 2021

Case Study from SpotX: How Under Armour Extended Audience Reach with CTV

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July 27, 2020

IAB Europe Research Awards Winning Case Studies

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