Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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June 18, 2026

PubMatic and Agence 79 achieve 5X higher CTR vs open market with programmatic video curation in France

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April 13, 2026

Building a Suite of Truth: A Hybrid Approach to Measuring Incrementality by Meta

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April 10, 2026

Streams & Screens - Unlocking Spanish Viewing Behaviour and Ad Engagement

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April 3, 2026

dentsu, PubMatic, and SeenThis Exceeded Ctr Benchmarks By 70% While Avoiding Over 1 Tonne Of CO2 Emissions

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April 2, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 5: Brand Case Study

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March 19, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 4: Retailer Case Study

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January 16, 2026

MIXX Awards Europe 2025 Case Study - Grand Prix Winner: Saving the Voice of the Ghetto

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April 3, 2025

[DK] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[PubMatic] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Impact Plus] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Cedara] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Footsprint] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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