Nicole LalevaLearn how Amnet and PubMatic partnered to deliver France's first agentic advertising campaign for Interbev, the French National Interprofessional Livestock and Meat Association.
PubMatic's AgenticOS transformed a natural-language brief into a fully automated setup, cutting campaign launch time by 80%. Through Activate, agents gained real-time inventory visibility to make autonomous optimization decisions without friction.
The payoff: a 25.7% uplift in video completion rate and complete transparency across the entire campaign lifecycle.
