Interactive Advertising Bureau
post thumbnail

IAB Spain & Primetag Present the Study - Influencer Economy: Market Data Without Filters

Apr 23,2024
Lauren Wakefield
Creator MarketingKnowledgeHub

IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data Without Filters', which addresses the evolution and growth of activity in influence marketing during 2023 in Spain. The report provides insights and conclusions, after analysing sectors, creators, platforms, and formats, as well as different performance metrics and market benchmarks. The analysis includes more than 97 million pieces of content on Instagram and TikTok, 235,000 influencers with more than 10,000 followers, and 1 million mentions.

Find out more and download the report here.

Related posts

IAB Spain Presents its Sustainability Digital Advertising Guide 2024

On 9th May, IAB Spain celebrated its Sustainability Day 2024 where they shared their latest Sustainable Digital Advertising Guide. The […]

Read More
The FAST & The Curious Report by Samsung Ads

The surge in streaming and tightening of consumer wallets signalled the end of a decade-long ad-free experience and the rise […]

Read More
[Watch on Demand] IAB Europe's, The Great Debate - Retail Media 2024

On April 23rd, 2024 we went to the vibrant city of Amsterdam, Netherlands for our 2024 Great Debate on Retail […]

Read More
1 2 3 83
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram