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IAB Spain & Primetag Present the Study - Influencer Economy: Market Data Without Filters

Apr 23,2024
Lauren Wakefield
Creator MarketingKnowledgeHub

IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data Without Filters', which addresses the evolution and growth of activity in influence marketing during 2023 in Spain. The report provides insights and conclusions, after analysing sectors, creators, platforms, and formats, as well as different performance metrics and market benchmarks. The analysis includes more than 97 million pieces of content on Instagram and TikTok, 235,000 influencers with more than 10,000 followers, and 1 million mentions.

Find out more and download the report here.

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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