Interactive Advertising Bureau
post thumbnail

BVDW's Updated Market Overview: PUR / "Pay-or-Consent" Models April 2024

Apr 11,2024
Lauren Wakefield
KnowledgeHubPUR models

The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. In it they extensively look at different models, their legality according to different aspects as well as the positioning of the different stakeholders. It also gives an outlook on future developments. In this way, the digital association is making its contribution to the debate on current developments at the European Data Protection Board (EDPB) and the Information Commissioner's Office (ICO) in the United Kingdom.

Find out more here and download the updated report below.

iconDownload - 2.28 MB

Related posts

[Watch on Demand] Virtual CTV Day 2024 Event Highlights & Session Recordings

On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]

Read More
A Guide to Artificial Intelligence (AI) by IAB Poland

Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]

Read More
IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]

Read More
1 2 3 90
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram