Lauren WakefieldAI is rapidly becoming a foundational capability across Retail and Commerce Media, helping businesses manage greater complexity, improve decision-making and deliver more relevant consumer experiences.
As adoption accelerates, the industry needs clearer guidance on how AI can be applied responsibly and effectively across the ecosystem. Developed by members of our Retail and Commerce Media Committee, our AI in Retail & Commerce Media Guide provides practical and actionable direction for stakeholders looking to understand where AI is creating value today, and how to approach implementation with trust, transparency and governance in mind.
The guide explores how AI is being used across retail and commerce media workflows, from audience insights and media planning to creative generation, optimisation, measurement and emerging shopping agents.
What’s Inside the Guide:
Download the Guide below
A huge thank you to the following contributors for sharing their expertise in the development of this Guide:
For more IAB Europe AI resources, including our AI Prompting Guide, head over to our Knowledge Hub here.
