Lauren WakefieldThe fourth and fifth instalments in our Bitesize Guide to Change Management in Retail Media series explore one of the most important factors in successful Retail Media transformation: leadership.
Moving from organisational readiness to action, these final two guides examine why Retail Media should be treated as a change management challenge and provide practical guidance to help leaders bring teams along, remove organisational barriers, and embed new ways of working.
Building on the first three guides in the series: Foundations of Retail Media Change, Drivers and Readiness for Transformation, and Enabling Change Through People and Structure, parts Four and Five focus on what it takes to successfully lead and implement change across Retail Media organisations.
Parts Four and Five have been written as a guest contribution by Colin Lewis, Founder of Commerce Media Works and a leading Retail Media practitioner.
Colin advises retailers, brands and platforms on Retail Media strategy, investment, measurement and the creation and growth of Retail Media networks. He is Founder of Commerce Media Works, Chair of the Retail Media Awards, author of The Retail Media Playbook and co-host of the Retail Media Therapy podcast.
Part Four: The Leadership Challenge of Change Management explores why Retail Media transformation requires more than new technology, teams or processes. It looks at the challenges facing both brands and retailers as Retail Media cuts across traditional organisational structures, budgets and responsibilities, and examines the leadership capabilities needed to build alignment and organisational commitment.
Part Five: A Practical Framework for Leading Retail Media Change turns these principles into action. It explores established change management frameworks and translates them into practical steps for Retail Media leaders, from building a cross-functional coalition and aligning incentives to removing barriers, creating early proof points and communicating a clear and consistent story across the organisation.
Together, the two guides provide practical guidance for leaders looking to move Retail Media from an emerging capability to a more deeply embedded part of their organisation.
Our Bitesize Guide to Change Management in Retail Media series is designed to give leaders a clear, practical framework for managing organisational change in Retail Media. It explores the foundations of transformation, organisational readiness, people and structure, leadership and practical implementation.
Across five instalments, the series provides practical guidance to help organisations align teams, build capabilities, overcome internal barriers and successfully embed Retail Media across the wider business.
