Lauren WakefieldOriginally produced in 2024 to provide clarity to the ever-evolving digital retail media landscape, our newly released interactive glossary is your guide to demystifying the many terms used in this sector.
This Glossary includes the first Pan-European definitions of Retail Media in a digital advertising sphere, which have consensus across the National IAB network in Europe. These definitions were first published in the IAB Europe 101 Guide to Retail Media and are also available in this handy one page overview.
