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IAB Europe’s Environmental Sustainability Glossary

Jul 03,2024
Amy Mazzola
Sustainability HubSustainability

IAB Europe, along with our Sustainability Standards Committee, aims to facilitate dialogue among members across the digital advertising ecosystem and strives to provide guidance that bolsters the industry’s sustainability efforts. Together with our members, we have developed a glossary of key terms and recommendations to standardise language, ensuring consistency and relevance in discussions about sustainability in digital advertising. The purpose of this glossary is to educate the Industry and align stakeholders when advancing to achieve sustainability in Digital Advertising.

Download the Glossary here

To find out more about the work of IAB Europe and our Sustainability Standards Committee, and how you can get involved visit

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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