Interactive Advertising Bureau
post thumbnail

IAB Spain's Annual Connected TV 2024 Study.

Jul 03,2024
Amy Mazzola
Connected TV

IAB Spain has released the Connected TV Study 2024, sponsored by Publiespaña and prepared in collaboration with Nielsen. The study analyses the habits and consumption of Connected TV users and sizes up the market and its evolution in Spain.

The Study reveals that 95% of Spanish Internet users, aged 16 to 75, access audiovisual television content via the Internet, representing nearly 33 million individuals. In addition, the penetration of Connected TV has increased by five percentage points compared to 2023 (90%), driven mainly by young people aged 16 to 24, mostly men, where it grows by 15 points.

Regarding connectivity, the device best for consuming Connected TV content is the Smart TV, chosen by 75% of users; followed by accessory devices that allow connection to television services or streaming content, also known as set top boxes (34%) – with Chromecast, Fire TV and the Movistar Plus+ decoder being the most popular – and the smartphone (29%), with a growth of 14 percentage points compared to 2023. 

Download the full report here

Related posts

Teads’ CTV Pulse Explores UK Consumer & Media Insights in 2024

A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their […]

Read More
The FAST & The Curious Report by Samsung Ads

The surge in streaming and tightening of consumer wallets signalled the end of a decade-long ad-free experience and the rise […]

Read More
IAB Europe & DoubleVerify’s The Power and Potential of CTV in Europe Report

IAB Europe in collaboration with DoubleVerify have released 'The Power and Potential of CTV in Europe Report’. The report shares […]

Read More
1 2 3 13
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram