A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their […]
Amy MazzolaIAB Spain has released the Connected TV Study 2024, sponsored by Publiespaña and prepared in collaboration with Nielsen. The study analyses the habits and consumption of Connected TV users and sizes up the market and its evolution in Spain.
The Study reveals that 95% of Spanish Internet users, aged 16 to 75, access audiovisual television content via the Internet, representing nearly 33 million individuals. In addition, the penetration of Connected TV has increased by five percentage points compared to 2023 (90%), driven mainly by young people aged 16 to 24, mostly men, where it grows by 15 points.
Regarding connectivity, the device best for consuming Connected TV content is the Smart TV, chosen by 75% of users; followed by accessory devices that allow connection to television services or streaming content, also known as set top boxes (34%) – with Chromecast, Fire TV and the Movistar Plus+ decoder being the most popular – and the smartphone (29%), with a growth of 14 percentage points compared to 2023.
A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their […]
The surge in streaming and tightening of consumer wallets signalled the end of a decade-long ad-free experience and the rise […]
IAB Europe in collaboration with DoubleVerify have released 'The Power and Potential of CTV in Europe Report’. The report shares […]
