In this IAB Europe Explains video our Data Analyst and Sustainability Lead, Dimitris Beis, explains how the Digital Channels side of the Global Media Sustainability Framework is applied. He shares what's currently included in the framework, and what's needed next for the industry working groups who are developing it.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]