On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Lauren WakefieldThe topic of corporate measurement is vital for sustainability discussions worldwide, serving as a key step toward achieving net-zero emissions.
Yet, identifying the sources of emissions and areas for reduction in digital media businesses is a crucial challenge for the industry. In this research paper, Cedara provides average emissions data by scope and category specifically for programmatic media companies.
This data is using the emission averages from measured digital programmatic ad platforms.
Download your copy of the report here.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
