Blog Archive
Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For
In this week’s member guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, …
GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising
IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …
GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »
Member Guest Blog with Freewheel – The Programmatic Paradox
This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …
Member Guest Blog with Freewheel – The Programmatic Paradox Read More »
Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy
In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …
Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards? Read More »
Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?
In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …
IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement
Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …
Creating Transparency in the Programmatic Supply Chain
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …
Creating Transparency in the Programmatic Supply Chain Read More »
IAB Europe Welcomes New Chair of the Brand Advertising Committee
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …
IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »
TCF v2.0 Workshop 9: If You Don’t Ask, You Don’t Get. Q&A for CMPs
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …
TCF v2.0 Workshop 9: If You Don’t Ask, You Don’t Get. Q&A for CMPs Read More »
TCF v2.0 Workshop 7: Vamp up your validation. An Introduction To The CMP TCF v2.0 Validator Tool
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …
TCF v2.0 Workshop 6: Getting it right! (Part 2) The Do’s and Don’ts For a Vendor – Technical Implementation
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …
TCF v2.0 Workshop 5: Getting it right! (Part 1) . The Do’s and Don’ts of a CMP – Technical implementation
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …
TCF v2.0 Workshop 4: Resource Overview Overload
Technical Resources – Where to Go for More Detailed Technical Resources. IAB Europe, in partnership …
TCF v2.0 Support Materials & Marketing Collateral
To support the launch of TCF v2.0, we have prepared marketing materials and collaterals to …
TCF v2.0 Support Materials & Marketing Collateral Read More »
IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …
IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers Read More »
IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …
IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors Read More »
INTRODUCING FOR PUBLIC COMMENT: TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0
IAB Europe launched its Transparency and Consent Framework (TCF), on the 25th April 2018, to …
INTRODUCING FOR PUBLIC COMMENT: TRANSPARENCY AND CONSENT FRAMEWORK (TCF) VERSION 2.0 Read More »
Draft for public comment of Transparency & Consent Framework Policies
This is the draft version for public comment of the Policies for Version 2.0 of …
Draft for public comment of Transparency & Consent Framework Policies Read More »