In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series to do a deep dive into the different quality components. In this dedicated webinar focusing on Ad Fraud, industry experts discussed what ad fraud is, how it can be detected and how it can be combated. They shared examples and best practices for all channels to help stakeholders better manage and mitigate ad fraud in digital advertising.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]