Interactive Advertising Bureau
post thumbnail

IAB Europe AdEx Benchmark Report 2023

Jun 12,2024
Lauren Wakefield
Ad spendKnowledgeHub

Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data collected across 29 national markets to provide a total harmonised figure for Europe. For the first time this year, the report includes additional quarterly data, offering a deeper insight into the complex dynamics that contributed to digital advertising’s growth over the last three years. 

Key Highlights from the latest AdEx Benchmark Report include:

  • Exponential Market Growth: The European digital ad market grew by 11.1% in 2023, outpacing the growth rate of other international markets, including the U.S., which saw a 7.3% increase.
  • Top Performing Markets: Major European markets, including the UK, Germany, France, Spain, and Italy, accounted for 69% of the total digital ad spend. Impressively, 13 European markets experienced double-digit growth, with Turkey leading at 50%, followed by Serbia at 27.6%, and Ukraine at 25.2%.
  • Fastest-Growing Formats: Social advertising rebounded with an 18.2% growth rate, while video advertising surged by 20.9%. Audio formats also continued their impressive climb, increasing by 23.1%, with podcasts driving a 32.5% rise in digital audio spend. Connected TV (CTV) outperformed non-social video, growing by 23.5%.

Read the press release here.

Download the 2023 AdEx Full Report here.

Download the 2023 AdEx Infographic below.

Related posts

BVDW Release Market Landscape - Retail Media

The Bundesverband Digitale Wirtschaft (BVDW) e. V. has published the first comprehensive market landscape for the retail media ecosystem in […]

Read More
IAB Spain's Annual Connected TV 2024 Study.

IAB Spain has released the Connected TV Study 2024, sponsored by Publiespaña and prepared in collaboration with Nielsen. The study […]

Read More
IAB Europe’s Environmental Sustainability Glossary

IAB Europe, along with our Sustainability Standards Committee, aims to facilitate dialogue among members across the digital advertising ecosystem and […]

Read More
1 2 3 87
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram