The Bundesverband Digitale Wirtschaft (BVDW) e. V. has published the first comprehensive market landscape for the retail media ecosystem in Germany. It includes seven categories: Retailers, Retail Media Networks, Network Marketers, Agencies as well as Offsite Publishers and Marketers, Adtech Providers and Data. These categories were further divided into sub-categories within retail media.
This market overview is intended to provide orientation for advertisers, agencies and others working in this area. It is the first result of the work of the focus group, in which over 100 companies from all parts of the value chain - from retailers and advertisers to technology providers, established publishers and agencies - are now active.
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
In order to understand the status of retail media across Europe on both the buy-side and sell-side, IAB Europe’s Retail […]
The rapid growth of e-commerce means Retail Media has reached critical mass – riding a third wave of digital advertising. […]