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BVDW Release Market Landscape - Retail Media

Jul 11,2024
Amy Mazzola
retail mediaRetail Media

The Bundesverband Digitale Wirtschaft (BVDW) e. V. has published the first comprehensive market landscape for the retail media ecosystem in Germany. It includes seven categories: Retailers, Retail Media Networks, Network Marketers, Agencies as well as Offsite Publishers and Marketers, Adtech Providers and Data. These categories were further divided into sub-categories within retail media.

This market overview is intended to provide orientation for advertisers, agencies and others working in this area. It is the first result of the work of the focus group, in which over 100 companies from all parts of the value chain - from retailers and advertisers to technology providers, established publishers and agencies - are now active.

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