Blog Archive

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy Read More »

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year Read More »

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

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Make It Your 2021 Resolution To Switch To TCF v2.0

On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …

Make It Your 2021 Resolution To Switch To TCF v2.0 Read More »

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Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees! Read More »

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Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 was depleted and replaced …

Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs! Read More »

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TCF v2.0 Google Integration Issue: 2.1a

A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …

TCF v2.0 Google Integration Issue: 2.1a Read More »

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IAB Europe Stands in Solidarity with IAB Belarus

Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …

IAB Europe Stands in Solidarity with IAB Belarus Read More »

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New Member Research – SpotX’s Connected TV Viewership Report

Connected television (CTV) has been considered the new kid on the block since its emergence …

New Member Research – SpotX’s Connected TV Viewership Report Read More »

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IAB Bulgaria MIXX Awards 2020 Winners

On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …

IAB Bulgaria MIXX Awards 2020 Winners Read More »

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What the IAB Europe TCF V2.0 means for you: Q&A with Ogury

Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …

What the IAB Europe TCF V2.0 means for you: Q&A with Ogury Read More »