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Blog Archive

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IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across …

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising Read More »

IAB Europe Brand Safety poll

IAB Europe Brand Safety poll

The IAB Europe Brand Advertising Committee has created a short 5 minute poll to provide …

IAB Europe Brand Safety poll Read More »

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Network Next – A Networking Event for National IABs from Across Europe

On the 10th & 11th October, IAB Europe hosted its second Network Next event of …

Network Next – A Networking Event for National IABs from Across Europe Read More »

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IAB Europe GDPR Panel at DMEXCO – 12th September at 10.15 – Debate Stage

GDPR one year on and the IAB Europe Transparency and Consent Framework 2.0 Debate Stage, …

IAB Europe GDPR Panel at DMEXCO – 12th September at 10.15 – Debate Stage Read More »

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MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare)

Mindshare Lipton – Silence Ad Break Awards: Brand Advertising Campaign (Gold) Campaign summary In Turkey, …

MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – Toyota Hybrid Cars Programmatic OOH (Universal McCann)

Universal McCann Toyota Hybrid Cars Programmatic OOH Awards: Programmatic Advertising (Bronze) With no other brand …

MIXX Awards Europe Winners 2019 – Toyota Hybrid Cars Programmatic OOH (Universal McCann) Read More »

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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment …

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment? Read More »

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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment …

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment? Read More »

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Disrupt. Adapt. Reinvent. – Book your Pass for Interact 2018 in Milan on the 23-24 May 2018

Join us in Milan on 23-24 May to gain insights from top industry leaders across Europe’s …

Disrupt. Adapt. Reinvent. – Book your Pass for Interact 2018 in Milan on the 23-24 May 2018 Read More »

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IAB Europe, EACA and WFA: European Viewability Measurement Principles

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »