Interactive Advertising Bureau

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IAB Europe and the IAB Release Final In-Store Retail Media Standards

Lauren Wakefield
|
03/12/2024
Why is in-store Retail Media an under-invested channel, despite its significant traffic potential? IAB Europe and the IAB have taken […]

[Guest Member Blog Post] Streaming TV Uncovered Report by FreeWheel's audienceXpress

Laleva
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02/12/2024
In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]

Driving Transformative Change - All You Need to Know about the IAB Europe Academy Environmental Sustainability Course 

Lauren Wakefield
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29/11/2024
As concerns about climate change continue to grow, digital advertising professionals are increasingly aware of our industry's environmental impact and […]

[Guest Member Blog Post] And There Is Only One Thing We Say to Death: “Not Today” by IAB Ukraine's CEO

Lauren Wakefield
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27/11/2024
In this week's member guest blog post, we hear from Anastasiya Baydechenko as she shares her latest experiences from Ukraine, […]

How to Revolutionise Retail Media Networks: A Q&A with Our Retail Media Committee Experts 

Laleva
|
27/11/2024
In the ever-evolving landscape of retail media networks, staying ahead of the curve is crucial. This blog dives deep into […]

[Guest Member Blog Post] Why Marketers Need a Transparent Incrementality Solution 

Laleva
|
26/11/2024
In this week's member guest blog post, we hear from Kenzie Oster, Product Manager at Kenshoo Skai, who delves into […]

IAB Europe’s Retail Media Certification Programme - Your Questions Answered!

Lauren Wakefield
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19/11/2024
At IAB Europe, we recently announced the Beta launch of our Retail Media Certification Programme an industry-first initiative designed to […]

Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!

Lauren Wakefield
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14/11/2024
Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]

Retail Media in 2025:  Coming Out of Denial

Lauren Wakefield
|
14/11/2024
Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]
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