Blog Archive
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Member Guest Blog Post: Responsible Marketing with First-Party Data
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
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IAB Bulgaria MIXX Awards 2020 Winners
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
Dispelling some myths about the Transparency and Consent Framework v2.0
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
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5 Things We Learnt From The Great Digital Debate Webinar
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …
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IAB Europe Comments On The Ruling Of The French Conseil d’Etat
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …
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Protected: Guest Blog Post – Where Facebook Stands
There is no excerpt because this is a protected post.
What the IAB Europe TCF V2.0 means for you: Q&A with Ogury
Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …
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IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative …
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The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
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Mobile continues to drive growth in European digital advertising
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
Mobile continues to drive growth in European digital advertising Read More »
IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, …
IAB Europe chief: ‘There’s an obsession in Brussels with tracking’ – DIGIDAY
DIGIDAY spoke to IAB Europe CEO Townsend Feehan ahead of her appearance at Digiday’s Publishing …
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Is blocking ad blockers really illegal in Europe? – DIGIDAY
DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their …
Is blocking ad blockers really illegal in Europe? – DIGIDAY Read More »