Blog Archive

IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …

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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of …

The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee Read More »

What’s in the Latest Cookie Guidance from Italy’s Garante?

This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …

What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV

In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!

According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees! Read More »

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up

On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »

AdEx 2020 Report – Key Facts & Stats You Need to Know

IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …

AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021 Read More »

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IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework

TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative …

IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework Read More »

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The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …

The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead Read More »

adex in white 2018

Mobile continues to drive growth in European digital advertising

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …

Mobile continues to drive growth in European digital advertising Read More »

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IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, …

IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows Read More »

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IAB Europe chief: ‘There’s an obsession in Brussels with tracking’ – DIGIDAY

DIGIDAY spoke to IAB Europe CEO Townsend Feehan ahead of her appearance at Digiday’s Publishing …

IAB Europe chief: ‘There’s an obsession in Brussels with tracking’ – DIGIDAY Read More »

digiday

Is blocking ad blockers really illegal in Europe? – DIGIDAY

DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their …

Is blocking ad blockers really illegal in Europe? – DIGIDAY Read More »