Blog Archive
TCF v2.0 Google Integration Issue: 2.1a
A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …
Member Guest Blog Post by OneTrust – OTT App Compliance
Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …
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New Post Third-Party Cookie Poll – Have Your Say!
The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …
New Post Third-Party Cookie Poll – Have Your Say! Read More »
IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR
Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …
IAB Europe Stands in Solidarity with IAB Belarus
Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …
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Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!
This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report Read More »
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative …
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework Read More »
The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead Read More »
Mobile continues to drive growth in European digital advertising
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
Mobile continues to drive growth in European digital advertising Read More »
IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, …
IAB Europe chief: ‘There’s an obsession in Brussels with tracking’ – DIGIDAY
DIGIDAY spoke to IAB Europe CEO Townsend Feehan ahead of her appearance at Digiday’s Publishing …
IAB Europe chief: ‘There’s an obsession in Brussels with tracking’ – DIGIDAY Read More »
Is blocking ad blockers really illegal in Europe? – DIGIDAY
DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their …
Is blocking ad blockers really illegal in Europe? – DIGIDAY Read More »