Blog Archive
IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee
The European Connected TV (CTV) market has soared in recent years to become one of …
What’s in the Latest Cookie Guidance from Italy’s Garante?
This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …
What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV
In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »
Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »
AdEx 2020 Report – Key Facts & Stats You Need to Know
IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …
AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative …
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework Read More »
The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead Read More »
Mobile continues to drive growth in European digital advertising
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
Mobile continues to drive growth in European digital advertising Read More »
IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, …
IAB Europe chief: ‘There’s an obsession in Brussels with tracking’ – DIGIDAY
DIGIDAY spoke to IAB Europe CEO Townsend Feehan ahead of her appearance at Digiday’s Publishing …
IAB Europe chief: ‘There’s an obsession in Brussels with tracking’ – DIGIDAY Read More »
Is blocking ad blockers really illegal in Europe? – DIGIDAY
DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their …
Is blocking ad blockers really illegal in Europe? – DIGIDAY Read More »