Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

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Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

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Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

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Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

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DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

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Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

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IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

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IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

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