Blog Archive
GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR
IAB Europe works to provide analysis and guidance on the interpretation and application of EU …
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IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up
IAB Europe’s second VPD of 2020 took place on the 19th of November and what …
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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
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IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
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IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up
IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …
IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)
Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …
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IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)
The renewal of the model of Mediaplanning: how to improve prediction in a digital world …
IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA)
#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one …
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IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science)
Time Spentwith Brand (drives outcomes) Hearts & Science Awards: Audience Measurement (Highly Commended) A new research …
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IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)
Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand …
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IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media)
Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner) Havas …
IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)
AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, …
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IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect)
Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) …
IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)
Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …
IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads) Read More »
