Blog Archive
IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee
The European Connected TV (CTV) market has soared in recent years to become one of …
What’s in the Latest Cookie Guidance from Italy’s Garante?
This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …
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Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV
In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …
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Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »
Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …
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AdEx 2020 Report – Key Facts & Stats You Need to Know
IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …
AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »
IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)
AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, …
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IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect)
Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) …
IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)
Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …
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IAB Europe Research Awards 2019 – Redefining the value of native advertising (Verizon Media, Sparkler)
Redefining the value of native advertising Verizon Media, Sparkler Awards: Digital Advertising Formats (Highly Commended) …
Winners announced for the IAB Europe Research Awards 2019
Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 …
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IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)
Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …
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IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)
The renewal of the model of Mediaplanning: how to improve prediction in a digital world …
IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA)
#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one …
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IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science)
Time Spentwith Brand (drives outcomes) Hearts & Science Awards: Audience Measurement (Highly Commended) A new research …
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IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)
Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand …
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