Blog Archive
TCF v2.0 Google Integration Issue: 2.1a
A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …
Member Guest Blog Post by OneTrust – OTT App Compliance
Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …
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New Post Third-Party Cookie Poll – Have Your Say!
The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …
New Post Third-Party Cookie Poll – Have Your Say! Read More »
IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR
Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …
IAB Europe Stands in Solidarity with IAB Belarus
Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …
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Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!
This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »
IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science)
Time Spentwith Brand (drives outcomes) Hearts & Science Awards: Audience Measurement (Highly Commended) A new research …
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IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)
Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand …
IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²) Read More »
IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media)
Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner) Havas …
IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)
AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, …
IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar) Read More »
IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect)
Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) …
IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)
Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …
IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads) Read More »
IAB Europe Research Awards 2019 – Redefining the value of native advertising (Verizon Media, Sparkler)
Redefining the value of native advertising Verizon Media, Sparkler Awards: Digital Advertising Formats (Highly Commended) …
Winners announced for the IAB Europe Research Awards 2019
Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 …
Winners announced for the IAB Europe Research Awards 2019 Read More »
IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)
Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …
IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect) Read More »
