Blog Archive

Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) …

IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect) Read More »

Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …

IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads) Read More »

Redefining the value of native advertising Verizon Media, Sparkler Awards: Digital Advertising Formats (Highly Commended) …

IAB Europe Research Awards 2019 – Redefining the value of native advertising (Verizon Media, Sparkler) Read More »

Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …

IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect) Read More »

The renewal of the model of Mediaplanning: how to improve prediction in a digital world …

IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie) Read More »

#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one …

IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA) Read More »

Time Spentwith Brand (drives outcomes) Hearts & Science Awards: Audience Measurement (Highly Commended) A new research …

IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science) Read More »

Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand …

IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²) Read More »

Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner)  Havas …

IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media) Read More »