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Blog Archive

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IAB Europe Research Awards 2019 – Redefining the value of native advertising (Verizon Media, Sparkler)

Redefining the value of native advertising Verizon Media, Sparkler Awards: Digital Advertising Formats (Highly Commended) In partnership with Sparkler, Verizon Media designed an innovative and robust research study to explore the true value of native advertising. It analysed data from over 6,000 people in the UK, Germany and France, 60+ hours of interactions with digital …

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1600-X-800-FUSION-AWARDS

Winners announced for the IAB Europe Research Awards 2019

Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 Research Awards; MeMo², Annalect, Gemius SA, Havas Media, Kantar and Teads.   The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced last night …

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IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)

Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget (Highly Commended) Project summary Annalect has developed an agile MMM setup for supermarket retailer Coop in Denmark. Marketing Mix Modelling requires data collection from a wide range of sources, often making the data collection phase more time consuming than the …

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IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)

The renewal of the model of Mediaplanning: how to improve prediction in a digital world Mediametrie Awards: Advertising Solutions (Highly Commended) Project summary In a world where advertisers seek for more transparency, measuring campaign performances with a 3rd party, independent & audited body is key. With the success of post campaign analysis solutions such as Nielsen …

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IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA)

#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one unified solution to measure their net reach in a complex cross-media world of today. Gemius’ wishing to meet the market needs, introduces a comprehensive 360 analysis service comprising two complementary products. The brand-new tool, gemiusPostBuy is able to deliver in-depth …

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IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science)

Time Spentwith Brand (drives outcomes) Hearts & Science Awards: Audience Measurement (Highly Commended) A new research project by Adform, Audience Project, JP Politikens Hus and Hearts & Science, had the objective to explore whether the total amount of time a consumer engages with brand messaging plays a role in creating effective business outcomes.

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IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)

Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand Advertising Effectiveness (Highly Commended) and Research and Data Innovation (Winner) Project summary MeMo² observed an important transformation within the domain of marketing analytics, namely: the transformation from ‘Descriptive Analytics (What happened?) to ‘Prescriptive Analytics’ (How to shape the future?). This …

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IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media)

Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner)  Havas Media aimed to find a way to evaluate the marketing potential of influencers in a fast and inexpensive way. The tool they created meant they were able to optimise effects, costs and total effectiveness of influencer marketing activations, without additional …

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IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)

AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, focuses on how gender progressive advertising can help grow brands and is designed to accompany marketers on their gender progress journey. It is based on the most comprehensive global analysis Kantar has ever undertaken to assess how women and men …

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IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect)

Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) Project summary In a world of constant stimuli and attention span decreasing, we believe more than ever, it is essential that our communication reach and leave a mark on the consumer. Not just in memory but on a more subconscious …

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