Blog Archive

IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

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Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

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Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

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Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

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Want To Join The IAB Europe Team? New Position – Public Policy Officer

IAB Europe has an immediate opening for a Public Policy Officer. The position is a …

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Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

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Winners announced for the IAB Europe Research Awards 2019

Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 …

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IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)

Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …

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IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)

The renewal of the model of Mediaplanning: how to improve prediction in a digital world …

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IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA)

#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one …

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IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science)

Time Spentwith Brand (drives outcomes) Hearts & Science Awards: Audience Measurement (Highly Commended) A new research …

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IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)

Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand …

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IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media)

Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner)  Havas …

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IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)

AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, …

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IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect)

Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) …

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IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)

Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …

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