Blog Archive

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …

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Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

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Member Guest Blog Post: Responsible Marketing with First-Party Data

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …

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IAB Bulgaria MIXX Awards 2020 Winners

On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …

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Dispelling some myths about the Transparency and Consent Framework v2.0

The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …

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5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …

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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …

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Protected: Guest Blog Post – Where Facebook Stands

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What the IAB Europe TCF V2.0 means for you: Q&A with Ogury

Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …

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1600-X-800-FUSION-AWARDS

Winners announced for the IAB Europe Research Awards 2019

Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 …

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IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)

Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …

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IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)

The renewal of the model of Mediaplanning: how to improve prediction in a digital world …

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IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA)

#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one …

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IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science)

Time Spentwith Brand (drives outcomes) Hearts & Science Awards: Audience Measurement (Highly Commended) A new research …

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IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)

Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand …

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IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media)

Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner)  Havas …

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IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)

AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, …

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IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect)

Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) …

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IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)

Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …

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