Blog Archive

The Latest Updated Guide to the Post Third-Party Cookie Era – What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee

Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie …

The Latest Updated Guide to the Post Third-Party Cookie Era – What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee Read More »

A Word from Antonia Faulkner, Chair of the MIXX Awards Europe 2022 Jury

Written by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC …

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DSA Trilogues: Need for a Critical Examination of DSA Proposals as Co-legislators Turn to Online Ads

Since the European Commission’s proposal for the Digital Services Act was first published in December …

DSA Trilogues: Need for a Critical Examination of DSA Proposals as Co-legislators Turn to Online Ads Read More »

IAB Europe’s Unmissable Upcoming Events!

We have had a brilliant start to the year with several insightful, thought-provoking events taking …

IAB Europe’s Unmissable Upcoming Events! Read More »

IAB Europe Awards Early Bird Deadline is just 10 Days Away!

The Early Bird Deadline for the prestigious annual MIXX Awards Europe and IAB Europe Research …

IAB Europe Awards Early Bird Deadline is just 10 Days Away! Read More »

Data Clean Rooms: A Promising Prospect

In this week’s guest blog post, we have Filippo Gramigna, CEO at Audiencerate diving into …

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Join the IAB Europe Team! New Position: Privacy Compliance Officer

IAB Europe is recruiting a full-time Privacy Compliance Officer to join our Brussels-based privacy team. …

Join the IAB Europe Team! New Position: Privacy Compliance Officer Read More »

IAB Europe’s Advertiser Council launches next month!

Launching in March, IAB Europe will be hosting a new and exclusive council for Advertisers …

IAB Europe’s Advertiser Council launches next month! Read More »

FAQs on the Belgium APD’s Decision on IAB Europe and the TCF

The Belgian Data Protection Authority (APD) handed down on 2 February 2022 a decision on …

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IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)

Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand …

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IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media)

Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner)  Havas …

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IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)

AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, …

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IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect)

Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) …

IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect) Read More »

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IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)

Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …

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IAB Europe Research Awards 2019 – Redefining the value of native advertising (Verizon Media, Sparkler)

Redefining the value of native advertising Verizon Media, Sparkler Awards: Digital Advertising Formats (Highly Commended) …

IAB Europe Research Awards 2019 – Redefining the value of native advertising (Verizon Media, Sparkler) Read More »

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Winners announced for the IAB Europe Research Awards 2019

Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 …

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IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)

Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …

IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect) Read More »

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IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)

The renewal of the model of Mediaplanning: how to improve prediction in a digital world …

IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie) Read More »

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IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA)

#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one …

IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA) Read More »