Blog Archive
Interact Online – Event Highlights
Thanks so much to the 936 people who joined us live yesterday for Interact Online! …
New ‘Post Third-Party Cookie’ Taskforce for IAB Europe & National IAB Members
IAB Europe in partnership with IAB France are pleased to announce the launch of a …
New ‘Post Third-Party Cookie’ Taskforce for IAB Europe & National IAB Members Read More »
Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform
On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …
Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform Read More »
IAB Europe’s Chief Economist Discusses The Impact of COVID-19 on Ad Expenditure and The Digital New Normal
As part of its Global Ad Trends series, WARC spoke to industry leaders for insight …
Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google
On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …
Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google Read More »
Annual IAB Europe Attitudes to Programmatic Survey is now open!
IAB Europe’s annual industry benchmark survey on the development of programmatic in Europe is now …
Annual IAB Europe Attitudes to Programmatic Survey is now open! Read More »
Member Guest Blog Post: Cookies and Chrome – putting the user first
Sharon Marshall, Director EMEA Partnerships Solutions – Data Trust at Google, spoke at the IAB …
Member Guest Blog Post: Cookies and Chrome – putting the user first Read More »
Transition Period for TCF v2.0 – Updated Timeline & New Deadline
As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to …
Transition Period for TCF v2.0 – Updated Timeline & New Deadline Read More »
IAB Europe’s response to ISBA’s Programmatic Supply Chain Transparency Study
In response to the ISBA Programmatic Supply Chain Transparency study released in the UK today, …
IAB Europe’s response to ISBA’s Programmatic Supply Chain Transparency Study Read More »
Winners announced for the IAB Europe Research Awards 2019
Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 …
Winners announced for the IAB Europe Research Awards 2019 Read More »
IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)
Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …
IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect) Read More »
IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)
The renewal of the model of Mediaplanning: how to improve prediction in a digital world …
IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA)
#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one …
IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA) Read More »
IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science)
Time Spentwith Brand (drives outcomes) Hearts & Science Awards: Audience Measurement (Highly Commended) A new research …
IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science) Read More »
IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)
Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand …
IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²) Read More »
IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media)
Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner) Havas …
IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)
AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, …
IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar) Read More »
IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect)
Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) …
IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)
Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …
IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads) Read More »