Blog Archive

Interact Online – Event Highlights

Thanks so much to the 936 people who joined us live yesterday for Interact Online! …

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New ‘Post Third-Party Cookie’ Taskforce for IAB Europe & National IAB Members

IAB Europe in partnership with IAB France are pleased to announce the launch of a …

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Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

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IAB Europe’s Chief Economist Discusses The Impact of COVID-19 on Ad Expenditure and The Digital New Normal

As part of its Global Ad Trends series, WARC spoke to industry leaders for insight …

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Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google Read More »

Annual IAB Europe Attitudes to Programmatic Survey is now open!

IAB Europe’s annual industry benchmark survey on the development of programmatic in Europe is now …

Annual IAB Europe Attitudes to Programmatic Survey is now open! Read More »

Member Guest Blog Post: Cookies and Chrome – putting the user first

Sharon Marshall, Director EMEA Partnerships Solutions – Data Trust at Google, spoke at the IAB …

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Transition Period for TCF v2.0 – Updated Timeline & New Deadline

As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to …

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IAB Europe’s response to ISBA’s Programmatic Supply Chain Transparency Study

In response to the ISBA Programmatic Supply Chain Transparency study released in the UK today, …

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1600-X-800-FUSION-AWARDS

Winners announced for the IAB Europe Research Awards 2019

Warsaw, 5 June – IAB Europe is pleased to announce the winners of its 2019 …

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IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect)

Annalect Coop Agile Marketing Mix Modelling Awards: Advertising Solutions (Winner) and Best Use of Research Budget …

IAB Europe Research Awards 2019 – Coop Agile Marketing Mix Modelling (Annalect) Read More »

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IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)

The renewal of the model of Mediaplanning: how to improve prediction in a digital world …

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IAB Europe Research Awards 2019 – #TrueSingleSource: gemiusPostBuy&AdReal (Gemius SA)

#TrueSingleSource: gemiusPostBuy&AdReal Gemius SA Awards: Audience Measurement (Winner) Project summary Marketers strive to find one …

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IAB Europe Research Awards 2019 – Time Spent with Brand (Hearts & Science)

Time Spentwith Brand (drives outcomes) Hearts & Science Awards: Audience Measurement (Highly Commended) A new research …

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IAB Europe Research Awards 2019 – Outdoor Ad Impact Forecaster (MeMo²)

Outdoor Ad Impact Forecaster MeMo² Awards: Grand Prix, Best Use of Research Budget (Winner), Brand …

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IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media)

Text-mining as methodological approach to influencers evaluation Havas Media Awards: Brand Advertising Effectiveness (Winner)  Havas …

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IAB Europe Research Awards 2019 – AdReaction: Getting Gender Right (Kantar)

AdReaction: Getting Gender Right Kantar Awards: Consumer Attitudes and Behaviour (Winner) AdReaction: Getting Gender Right, …

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IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect)

Emotional response to ads on different platforms Annalect Awards: Consumer Attitudes and Behaviour (Highly Commended) …

IAB Europe Research Awards 2019 – Emotional response to ads on different platforms (Annalect) Read More »

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IAB Europe Research Awards 2019 – Making 6 Seconds Count (Teads)

Making 6 Seconds Count Teads Awards: Digital Advertising Formats (Winner) Project summary Two thirds of …

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