Earlier this month, we were delighted to deliver a bespoke Retail Media training session for around 70 participants at bol’s offices in Utrecht, the Netherlands. The interactive in-person session brought together teams from across the business for a day focused on strengthening Retail Media knowledge, encouraging discussion, and exploring future opportunities within the space.
The session was led by our Retail Media Consultant, Yara Daher, and Retail Media Specialist, Colin Lewis, on behalf of IAB Europe and was tailored specifically to bol’s business needs and learning objectives, ensuring the content was practical, relevant, and directly applicable to attendees’ day-to-day roles.
Together, we explored:
Throughout the day, participants were encouraged to ask questions, share perspectives, and discuss the challenges and opportunities they are seeing across the Retail Media ecosystem. The collaborative format helped create an engaging learning environment while ensuring the session reflected bol’s specific priorities and ambitions. The afternoon also included interactive roundtable discussions, where smaller groups explored topics in greater depth, including measurement, trade and media, and omnichannel strategies.
Our bespoke Retail Media training sessions are designed to meet teams where they are and equip participants to design, sell, and evaluate Retail Media with confidence.
One of the biggest advantages of our bespoke sessions is the flexibility and interactivity they provide. Each programme is shaped around an organisation’s goals and can include:
Our programmes also focus on delivering operational outcomes for teams, helping businesses cut through inconsistent Retail Media reporting, compare performance more clearly, connect onsite, offsite, and in-store impact, and bring structure to fragmented omnichannel strategies.
Find out more about bespoke training in our one-pager here.
If you’re interested in discussing a bespoke Retail Media training session tailored to your needs, we’d love to hear from you. Email the team at training [at] iabeurope.eu for more information.
Additionally, for those looking to strengthen their understanding of Retail Media more broadly, registrations are now open for our upcoming online Retail Media Essentials Course taking place on 7th and 8th July 2026. Learn more and sign up here.
IAB Europe members are eligible for a discount on our online training programmes. Please contact the team at training [at] iabeurope.eu to find out more.
