Tickets Now On Sale: Why the Retail Media Impact Summit 2026 Is the Must-Attend Event for Europe’s Retail & Commerce Media Industry

Retail Media is no longer the industry’s newest growth story. It is now one of the most important forces shaping the future of digital advertising, commerce, and customer engagement.

And this October, Europe’s Retail Media leaders will come together once again at the Retail Media Impact Summit 2026 in Amsterdam.

Tickets are now officially on sale.

Taking place on 7th October at Felix Meritis, the Summit returns following a sold-out inaugural edition, bringing together senior retailers, brands, agencies, and technology companies for a full day of insights, discussion, and collaboration focused on the next chapter of Retail Media growth.

Beyond the Boom: The Next Chapter of Retail Media Growth

This year’s theme, “Beyond the Boom: The Next Chapter of Retail Media Growth,” reflects a pivotal moment for the industry.

Retail Media has firmly established itself as a core part of the media and commerce ecosystem. Now, the focus is shifting toward maturity, sustainability, measurement, innovation, and operational excellence.

The conversations taking place across the industry today are no longer just about growth at speed. Businesses are now asking:

• How can Retail Media Networks scale sustainably?
• How can effectiveness and incrementality be proven more clearly?
• What role will AI play in shaping future Retail Media strategies?
• How can retailers, brands, agencies, and technology partners collaborate more effectively?
• What does long-term success look like in an increasingly competitive market?

These are exactly the topics that will take centre stage at this year’s Summit.

A Packed Agenda Built Around the Industry’s Biggest Priorities

The 2026 agenda has been designed to provide actionable insights, strategic perspectives, and practical discussions around the challenges and opportunities shaping Retail Media today.

Across the day, attendees will explore:

• Sustainable growth strategies for Retail Media Networks
• Measurement, standards, transparency, and incrementality
• AI and automation in Retail Media
• Omnichannel and in-store Retail Media opportunities
• Stronger collaboration between retailers, brands, agencies, and technology providers
• Future-proofing Retail Media strategies in a rapidly changing market

Alongside keynote presentations and panel discussions, attendees can also expect:

• Interactive workshops and collaborative discussions
• Opportunities to exchange ideas with peers and industry leaders
• Networking with more than 200 senior decision-makers from across Europe
• Practical insights and real-world case studies from across the ecosystem

Hear From Europe’s Retail Media Leaders

We’re also excited to announce our first confirmed speakers, with senior leaders already joining the agenda, including:

Daniel Knapp, Chief Economist, IAB Europe

Yara Daher, Retail Media Specialist, IAB Europe

Jason Wescott, Global Head of Commerce Solutions, WPP Media

Bram van Asperen, Senior Commercial Manager, Advertising, Booking.com

More speaker and session announcements will follow in the coming weeks.

Why You Should Attend

Whether you are building a Retail Media Network, managing brand investment, developing commerce media strategies, or enabling Retail Media technology, the Retail Media Impact Summit is designed to help you:

• Stay ahead of industry developments
• Gain actionable insights from senior leaders
• Build valuable connections across the ecosystem
• Explore new partnerships and opportunities
• Be part of the conversations shaping the future of Retail Media

Secure Your Ticket Today

With strong interest already building following last year’s sold-out event, now is the perfect time to secure your place.

Find out more about the event here, and register to secure your tickets for the 2026 Retail Media Impact Summit below. 

Please note: If you're a member of IAB Europe, you are eligible for discounted tickets. Please reach out to the team at communication [at] iabeurope.eu for more information.