Blog Archive
Member Guest Blog with Freewheel – The Programmatic Paradox
This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …
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Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy
In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …
Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards? Read More »
Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?
In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …
IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement
Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …
Creating Transparency in the Programmatic Supply Chain
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …
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IAB Europe Welcomes New Chair of the Brand Advertising Committee
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …
IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »
Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?
In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …
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Announcement of Formal Withdrawal of The “IAB Europe OBA Framework” of 2011
Brussels, 31 March 2021 – IAB Europe today announced the formal withdrawal of the “IAB …
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IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare
75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical …
IAB Europe Releases Guide to Ad Fraud
Authored by Industry Leaders from Across Europe Provides Valuable Insights and Preventative Measures to Ad …
IAB Europe Releases a Buyer’s Guide to Digital Audio
Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …
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IAB Europe Releases a Guide to Programmatic Out of Home Advertising
AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …
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IAB Europe comments on Belgian DPA report
IAB Europe has been informed by the Belgian data protection authority, the APD, that it …
IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.
Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …
IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)
CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th …
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Xandr and IAB Europe Release Connected TV Insider Report
CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …
Xandr and IAB Europe Release Connected TV Insider Report Read More »