Blog Archive
Member Guest Blog with Freewheel – The Programmatic Paradox
This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …
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Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy
In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …
Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards? Read More »
Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?
In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …
IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement
Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …
Creating Transparency in the Programmatic Supply Chain
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …
Creating Transparency in the Programmatic Supply Chain Read More »
IAB Europe Welcomes New Chair of the Brand Advertising Committee
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …
IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »
Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?
In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field? Read More »
IAB Europe Report: Attitudes to Digital Video Advertising
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …
IAB Europe Report: Attitudes to Digital Video Advertising Read More »
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up …
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation Read More »
IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP
Third-party verification is a vital step in the cross-industry drive for improved quality standards in …
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement
Watch this recording in which we share and explore the findings of the latest IAB …
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement Read More »
IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation
Brussels, 17 July 2018 – The draft Code of Practice on Disinformation, drawn up by …
IAB Europe Report: Digital Brand Advertising and Measurement 2018
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …
IAB Europe Report: Digital Brand Advertising and Measurement 2018 Read More »
IAB Europe Webinar: Attitudes to Digital Video Advertising – Wednesday 13 June 16.00 CEST / 15.00 BST
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …
IAB Europe Report: Attitudes to Digital Video Advertising
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …
IAB Europe Report: Attitudes to Digital Video Advertising Read More »
Advertising industry takes joint stance on fake news and online disinformation
On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry …
Advertising industry takes joint stance on fake news and online disinformation Read More »