Interactive Advertising Bureau
08 March 2024

Inspire Inclusion in Digital Advertising this International Women’s Day - Join Our Committees

Join us in celebrating International Women’s Day by encouraging the remarkable women in your teams and in our industry to take part and share their expertise in IAB Europe’s Committees and Task Forces. 

Whether you are an expert in or just interested in learning more about policy, programmatic, CTV, sustainability, retail media, or more we are always looking to inspire and include more voices and diversity around the table to contribute to our work and share expertise at our events. Our Committees and Task Forces are open to all members of IAB Europe and are a welcoming place for you to get inspired and share your thoughts without fear or judgement.

So, if you’re keen to take that step to get involved or know someone who has great ideas, find out more information on what’s on offer below, and get in touch to discuss how to get involved. 

Why join a Committee?

Being a part of a committee will help you to expand your knowledge and network, and provide valuable education and guidance to the wider community. You can stay up to date on the latest regulatory affairs and public policy initiatives that promote self-regulation, best practices, and industry standards. Nearly all of our committees organise events too, so you have the opportunity to become a speaker or moderator at events that bring hundreds of industry peers together. Finally, being a part of a committee means you can influence the work we are doing to drive forward the future of our industry.

What’s involved? 

Each committee holds a monthly conference call with ad-hoc face-to-face meetings. The committee Chair and Vice-Chair lead each session and proactively look to involve members to get the very best from each meeting and inspire all attendees to get involved. The latest projects and outputs will be discussed so members can decide what they’d like to get involved with.

Most committees will focus on two to three key projects each quarter which could range from producing a guide or discussing the latest policy situation to conducting industry research and market insights. For any output you are involved with, you and your company will be cited in the report and have the opportunity to be involved in subsequent PR or events.

What Committees can I join?

Please see below for an overview of the committees you can join.

  • Brand Advertising Committee – The mission of our Brand Advertising Committee is to drive brand investment into digital by providing a reliable and trusted framework for the converging digital and traditional media environment. Key focus areas include CTV, brand safety, Generative AI, creative best practices, and cross-media measurement.
  • Policy Committee – Our Policy Committee represents the interests of Europe’s digital marketing & advertising industry to ensure that future EU policy and regulation enable continuing innovation and sustainable media while maximising the industry’s potential to contribute to Europe’s digital economy.
  • Programmatic Trading Committee – The Programmatic Trading Committee is a multi-stakeholder group that aims to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem. Key topics this year include AI, the post third-party cookie era, and a core focus on DE&I that we are looking to discuss and leverage across all of our committees.
  • Retail Media Committee - Our Retail Media Committee is a multi-stakeholder group that aims to increase understanding of the retail media advertising ecosystem, enable cross-stakeholder initiatives, and develop standards, particularly in the area of metrics and measurement, so that retail media advertising in Europe can thrive.
  • Sustainability Standards Committee - The Sustainability Standards Committee brings the industry together to create best practices and new standards for the delivery of digital advertising. These best practices and standards will help and direct all industry participants to reduce the amount of energy consumed and carbon emissions produced through their use of digital media. 

For more details on the committees, including details on the Chairs, priorities and contact details, please click here

You can also reach out to the team who are on hand to answer any of your questions and help you to get involved at

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