Interactive Advertising Bureau
21 March 2024

New IAB Europe Attitudes to Retail Media in Europe Survey Now Open!

We’re excited to invite retail media buyers and sellers to participate in our new Attitudes to Retail Media survey

We are looking to gather insights from buyers (advertisers and agencies) and retailers on current investment in, use, and experience of retail media, as well as their plans for its future utilisation in this new industry survey developed by IAB Europe’s Retail Media Committee

The insights shared in this survey will contribute to showcasing the opportunities presented by partnering with retailers and how retail media can enhance digital advertising. Additionally,the results will help us to identify and address key industry challenges, paving the way for a more efficient and effective retail media ecosystem.

The survey will only take 10 minutes to complete, and we encourage participants to add any additional comments they have. All responses will be treated as confidential. The deadline to participate is Friday 3rd May. 

Share your thoughts today! Simply click on the survey link below to get started.

Take part here

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