Blog Archive

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0 Read More »

Member Guest Blog: Admitad owner invests $3M in LetyShops

Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …

Member Guest Blog: Admitad owner invests $3M in LetyShops Read More »

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes Read More »

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out …

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors Read More »

New Member Research – SpotX’s Connected TV Viewership Report

Connected television (CTV) has been considered the new kid on the block since its emergence …

New Member Research – SpotX’s Connected TV Viewership Report Read More »

New Member Research – Facebook’s ‘Global State of Small Business Report’

Small businesses are the heart of our communities – and they are the unsung heroes …

New Member Research – Facebook’s ‘Global State of Small Business Report’ Read More »

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2) Read More »

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data Read More »

Member Guest Post by OneTrust PreferenceChoice – The Impact of TCF 2.0 on Publishers and Business

Member Guest Post by OneTrust PreferenceChoice – The Impact of TCF 2.0 on Publishers and Business

Stephanie Hanson, Offering Manager at OneTrust PreferenceChoice shares her thoughts on the updated TCF 2.0 …

Member Guest Post by OneTrust PreferenceChoice – The Impact of TCF 2.0 on Publishers and Business Read More »

Brand Safety in 2020 – Have Your Say In Our Poll!

Brand Safety in 2020 – Have Your Say In Our Poll!

IAB Europe in association with The Quality & Transparency Taskforce has created a short 5 …

Brand Safety in 2020 – Have Your Say In Our Poll! Read More »

Virtual Programmatic Day – Meet the Speaker!

Virtual Programmatic Day – Meet the Speaker!

On 19th November, IAB Europe will be hosting The Virtual Programmatic Day (VPD), where we …

Virtual Programmatic Day – Meet the Speaker! Read More »

IAB Europe’s Digital Audio Day: Event Wrap-up!

IAB Europe’s Digital Audio Day: Event Wrap-up!

Tune into IAB Europe’s Digital Audio Day Wrap-up – Watch the full video recording here.  …

IAB Europe’s Digital Audio Day: Event Wrap-up! Read More »

IAB Europe Policy Update – Digital Services Act: Avoiding The Risk Of A Broken Promise

IAB Europe Policy Update – Digital Services Act: Avoiding The Risk Of A Broken Promise

Welcome to the latest ‘Policy Update’ blog post from Townsend Feehan, CEO, IAB Europe. This …

IAB Europe Policy Update – Digital Services Act: Avoiding The Risk Of A Broken Promise Read More »

Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs!

Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 was depleted and replaced …

Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs! Read More »

IAB Europe Virtual CTV Event: Wrap-up 

IAB Europe Virtual CTV Event: Wrap-up 

  On 6th October 2020, IAB Europe hosted its first Virtual CTV Event. Following the …

IAB Europe Virtual CTV Event: Wrap-up  Read More »

Member Guest Post By IAS – Are You Ready For A Holiday Season Like No Other?

Member Guest Post By IAS – Are You Ready For A Holiday Season Like No Other?

Victoria Chappell, VP of Marketing EMEA at IAS shares her insights on how advertisers can …

Member Guest Post By IAS – Are You Ready For A Holiday Season Like No Other? Read More »

It’s Our First Virtual CTV Event Next Week! Have You Registered?

It’s Our First Virtual CTV Event Next Week! Have You Registered?

Have you registered for IAB Europe’s Virtual CTV Event on 6th October?   Thanks to …

It’s Our First Virtual CTV Event Next Week! Have You Registered? Read More »

Member Guest Blog Post by OneTrust – OTT App Compliance

Member Guest Blog Post by OneTrust – OTT App Compliance

Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …

Member Guest Blog Post by OneTrust – OTT App Compliance Read More »