Blog Archive

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Member blog: Quality and Viewability blog series: How Open Measurement unlocks scale

In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives …

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Introduction to IAB Europe’s new marketing team

IAB Europe is delighted to introduce its new marketing team consisting of myself, Marie-Clare Puffett …

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The digital skill gap: why it matters and how you can get involved in addressing it

There are over 4 billion Internet users in the world[1]. That is higher than the …

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As online video budgets increase – is the industry chasing short-sighted gains?

Author: Kristanne Roberts, Global Development Director – Digital, Kantar Now a €7.6bn European market, digital …

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IAB Europe’s Effectiveness Measurement Survey Paints a Picture of an Incoherent Measurement Ecosystem

Authors: Anton Kopytov, Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare Phil Sumner, …

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Demystifying blockchain: present and future

The fact that the technology underpinning most of digital advertising evolves at breakneck speed is …

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How will programmatic trading evolve and what attitudes will shape its future – contribute to the industry benchmark survey on the development of programmatic

Author: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director, Exchanges and Supply, …

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Member blog: The State of Drive-to-Store Advertising 2019

At the recent Cannes Lions International Festival of Creativity, IAB Europe member S4M, the Drive-to-Store …

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MIXX Awards Greece 2019

The MIXX Awards Greece celebrate and recognise the best digital advertising campaigns in the Greek …

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IAB Europe shines a spotlight on key programmatic opportunities and challenges in its latest Virtual Programmatic Day event

On the 9 May, IAB Europe convened its fourth Virtual Programmatic Day – an online …

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