Blog Archive

IAB Europe Poll Results – The Impact of COVID-19 On Our Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

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Vendor Insight: TCF v2.0 Switchover Q&A with Xandr

Want to know how one Vendor has successfully implemented version 2.0 of the Transparency & …

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Transition Period for TCF v2.0 – Updated Timeline

As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to …

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IAB Europe Member Google Offers Support for Publishers During COVID-19

In our recent blog post, IAB Europe wrote about the need to support European Journalism …

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Interact Online – First Speaker Lineup Announced with Free Registration To Attend

IAB Europe’s Flagship Event Interact is going virtual… Given the current circumstances regarding the COVID-19 …

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IAB Europe Backs ‘Don’t Block Quality European Journalism’

Whilst the world comes together to combat COVID-19, the need for quality news media has …

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The Final Sprint for TCF v2.0 Compliance is On!

When IAB Europe launched TCF v2.0 in August 2019, it was a huge achievement for …

The Final Sprint for TCF v2.0 Compliance is On! Read More »

Take part in our latest industry poll – Impact of COVID-19 on the Digital Advertising & Marketing Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

Take part in our latest industry poll – Impact of COVID-19 on the Digital Advertising & Marketing Industry Read More »

Programmatic Advertising Code of Conduct – ensuring best practice and transparency in programmatic advertising

The Programmatic Code of Conduct (CoC) V2.0 is gaining traction across Europe. Originating in Germany …

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Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …

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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …

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Member Guest Blog: Admitad owner invests $3M in LetyShops

Member Guest Blog: Admitad owner invests $3M in LetyShops

Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …

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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …

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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out …

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors Read More »

IAB Europe’s Channels & Formats Taskforce Starts Work On New Buyers Guide to Digital Audio

IAB Europe’s Channels & Formats Taskforce Starts Work On New Buyers Guide to Digital Audio

At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …

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New Member Research – Facebook’s ‘Global State of Small Business Report’

New Member Research – Facebook’s ‘Global State of Small Business Report’

Small businesses are the heart of our communities – and they are the unsung heroes …

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Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …

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Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

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