When Europe’s Retail & Commerce Media community gathered in Amsterdam for our Retail Media Impact Summit, we took the opportunity to grab the mics and catch up with some of the sharpest minds in the room. The result? A brand-new mini-series of our Retail Media Roundtable podcast, sponsored by Mirakl Ads.
From AI moving beyond the hype and unexpected brands making their mark in Retail Media, to the rise of Travel Media, the series brings together fresh perspectives on some of the biggest opportunities and challenges facing the industry today.
Catch up on the episodes released so far below, and stay tuned for more conversations coming your way over the next few weeks.
To kick things off, Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, sat down with James Taylor, Founder and CEO of Particular Audience, straight after his interactive town hall session at the Summit.
They discussed what the industry really thinks about AI adoption in Retail Media, the biggest takeaways from the audience discussion, and where AI is already delivering practical value. Tune in to learn about the opportunities, challenges and priorities for retailers, brands and Retail Media businesses as they move from experimentation to real-world application.
Want to explore the topic further? Read our AI in Retail & Commerce Media Guide.
Watch the Video Here | Listen to the Podcast Here
Marie-Clare Puffett is joined by Lieke Buisman, Head of Partner Marketing & Retail Media at MediaMarkt Benelux, to explore the growing opportunity for non-endemic advertising in Retail Media.
They talk about why retailers are looking beyond traditional endemic advertisers and what it takes to build partnerships that deliver value for brands, retailers and shoppers alike. Drawing on the collaboration between MediaMarkt Saturn and Opel, they look at how retailers can unlock new revenue while keeping the customer experience relevant and positive, and at what the future holds for non-endemic Retail Media.
Want to explore the topic further? Read our blog post on the conversation with MediaMarkt Saturn at the Summit, and discover our Guide to Endemic, Near-Endemic and Non-Endemic Advertising in Retail & Commerce Media.
Watch the Video Here | Listen to the Podcast Here
In this episode, Deli Bom, Retail Media Expert, is joined by James Allison, Senior Director Global Growth at Advertima, and Mazen Mroueh, Head of Retail Media & Partnerships at Publicis MENA, to discuss why physical stores remain an underused advertising opportunity and how technology can help make in-store Retail Media more measurable, scalable and effective.
Drawing on examples from Carrefour UAE and MediaWorld, they explore what successful in-store Retail Media looks like across different retail environments, the importance of delivering value for advertisers and shoppers, and what needs to happen to drive greater industry adoption and investment.
Want to explore the topic further? Explore our draft In-Store Retail Media Measurement Standards, which were recently open for public comment and read Advertima’s blog post on how audience data changes In-Store Retail Media here.
Watch the Video Here | Listen to the Podcast Here
On 7th October, over 200 senior leaders from across Europe’s Retail and Commerce Media ecosystem came together at Felix Meritis in Amsterdam for the sold-out second edition of IAB Europe’s Retail Media Impact Summit, organised in collaboration with VIA.
Under the theme Beyond the Boom: The Next Chapter of Retail Media Growth, the Summit looked past the headline growth figures to ask what it will take to sustain it, with stronger measurement, greater transparency and real collaboration at the centre of the conversation. Some of the core topics explored:
Alongside keynotes and panels featuring voices from Unilever, Henkel, HEINEKEN, Colgate-Palmolive, Debenhams and MediaMarkt Benelux, the day was packed with interactive workshops, live audience polls and plenty of time to connect with peers over coffee, lunch and the closing cocktail reception.
Interested in partnering with us in 2027? Fill in our partnership form, and we'll be in touch.
