To kick off our new Retail Media Roundtable podcast series, recorded live at the Retail Media Impact Summit in Amsterdam, IAB Europe's Senior Director, Industry Development & Marketing, Marie-Clare Puffett, sat down with James Taylor, Founder and CEO of Particular Audience.
Fresh from his interactive town hall session, they explore what the industry really thinks about AI adoption in Retail Media, the biggest takeaways from the audience discussion and where AI is already delivering practical value. Discover the opportunities, challenges and priorities for retailers, brands and Retail Media businesses as they move from experimentation to real-world application.
Want to explore the topic further? Read our AI in Retail & Commerce Media Guide.
