News Archive

IAB Europe Urges Caution on Amendments to the European Parliament’s Negotiating Position on the Digital Services Act

20 January 2022, Brussels, Belgium – The European Parliament has voted to accept new amendments …

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DSA IMCO vote: IAB Europe commends avoidance of a ban on “targeted” ads but warns of overlap and contradictions with existing data protection law

14 December 2021, Brussels, Belgium – IAB Europe issued a cautious welcome to the report …

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IAB Europe Releases New Guide to Native Advertising

The guide provides up-to-date insight into native ad formats and key considerations and best practices …

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IAB Europe Releases A New Guide To In-Gaming

Guide Provides Definitions and Best Practices for In-Game Advertising 11th November 2021, Brussels, Belgium: IAB …

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Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe

Brussels, 5 November 2021 – IAB Europe is informed by the Belgian data protection authority …

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IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

Brussels, 27 October 2021 — IAB Europe, representing the digital advertising and marketing ecosystem, today …

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IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Brussels, 14 October 2021 – IAB Europe is dismayed by a new campaign and report, …

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IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic …

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IAB Europe Releases A New Guide To Quality

28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital …

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