Blog Archive

IAB Europe response to the European Commission’s public consultation on Audiovisual Media Services Directive

The Interactive Advertising Bureau Europe (IAB Europe) welcomes the opportunity to provide feedback on the …

IAB Europe response to the European Commission’s public consultation on Audiovisual Media Services Directive Read More »

IAB Europe Position on The Proposed Trademark Directive and Regulation

The Internet offers greater choice and information about products for the benefits of consumers than were …

IAB Europe Position on The Proposed Trademark Directive and Regulation Read More »

United Internet Media – Multi-Screen – A Peak into the Living Room!

An ethnographic study with eye tracking, which investigates the distribution of attention to the various …

United Internet Media – Multi-Screen – A Peak into the Living Room! Read More »

IAB UK – RealView

IAB UK commissioned this piece of research to investigate how consumers really use their devices …

IAB UK – RealView Read More »

IAB Serbia: Annual Online Audience Research

IAB Serbia and MindTake have set up an annual online audience research in Serbia that …

IAB Serbia: Annual Online Audience Research Read More »

United Internet Media and InteractiveMedia – Catch Me If You Can!

A study of the effects of the parallel use of several screens on attention and …

United Internet Media and InteractiveMedia – Catch Me If You Can! Read More »

IAB Turkey: Multiplatform Internet Audience Measurement

Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study …

IAB Turkey: Multiplatform Internet Audience Measurement Read More »

comScore: The Multi-Platform Majority

This research from comScore shows that consumers are increasing consuming digital media away from the …

comScore: The Multi-Platform Majority Read More »

Millward Brown Research: Making sense of multi-screen in Europe

The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. …

Millward Brown Research: Making sense of multi-screen in Europe Read More »

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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of …

The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee Read More »

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What’s in the Latest Cookie Guidance from Italy’s Garante?

This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …

What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »

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Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV

In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »

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Open Letter On The Digital Services Act (DSA) And Digital Advertising – Signed by Over 45 Industry Players And Major Industry Associations

Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads …

Open Letter On The Digital Services Act (DSA) And Digital Advertising – Signed by Over 45 Industry Players And Major Industry Associations Read More »

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Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!

According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »

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New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership …

New Advertising Industry Initiative Provides Transparency in Programmatic Transactions Read More »

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Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees! Read More »

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IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up

On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »

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AdEx 2020 Report – Key Facts & Stats You Need to Know

IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …

AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »

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Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021 Read More »