Blog Archive

The Consumer Barometer tool

The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has …

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IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …

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IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

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IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

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How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

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IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

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Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

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IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …

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IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …

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GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU …

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IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

IAB Europe’s second VPD of 2020 took place on the 19th of November and what …

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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up

IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up

IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up

IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up

IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up

IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up

IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up Read More »

IAB Europe Releases a Buyer’s Guide to Digital Audio

IAB Europe Releases a Buyer’s Guide to Digital Audio

Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising …

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS …

IAB Europe Releases a Guide to Programmatic Out of Home Advertising  Read More »