Blog Archive

IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …

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IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

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IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

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How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

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IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

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Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

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IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …

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IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …

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Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

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Make It Your 2021 Resolution To Switch To TCF v2.0

On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …

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Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better

Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …

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TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations

IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising …

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That’s a wrap! 2020 Highlights from IAB Europe

As we say so long to 2020 and get ready to welcome 2021, we take …

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IAB Europe Reaffirms Its Commitment to Transparency, Amid the Digital Services Act Release

16th December, 2020, Brussels, Belgium — The European Commission published its Digital Services Act (DSA) …

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IAB Europe Releases Guide to Ad Fraud

Authored by Industry Leaders from Across Europe Provides Valuable Insights and Preventative Measures to Ad …

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IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority

Today, IAB Europe has submitted its written response to a preliminary report issued by the …

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Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees! Read More »