Blog Archive

IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

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IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

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How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

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IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

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Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

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IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …

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IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …

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IAB Europe Refutes Criticisms Of The Transparency and Consent Framework

IAB Europe Refutes Criticisms Of The Transparency and Consent Framework

Last week, some media reports suggested that the system used by hundreds of thousands of …

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IAB Europe’s Digital Audio Day: Event Wrap-up!

IAB Europe’s Digital Audio Day: Event Wrap-up!

Tune into IAB Europe’s Digital Audio Day Wrap-up – Watch the full video recording here.  …

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IAB Europe Policy Update – Digital Services Act: Avoiding The Risk Of A Broken Promise

IAB Europe Policy Update – Digital Services Act: Avoiding The Risk Of A Broken Promise

Welcome to the latest ‘Policy Update’ blog post from Townsend Feehan, CEO, IAB Europe. This …

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IAB Europe comments on Belgian DPA report

IAB Europe comments on Belgian DPA report

IAB Europe has been informed by the Belgian data protection authority, the APD, that it …

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Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs!

Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 was depleted and replaced …

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IAB Europe Virtual CTV Event: Wrap-up 

IAB Europe Virtual CTV Event: Wrap-up 

  On 6th October 2020, IAB Europe hosted its first Virtual CTV Event. Following the …

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Member Guest Post By IAS – Are You Ready For A Holiday Season Like No Other?

Member Guest Post By IAS – Are You Ready For A Holiday Season Like No Other?

Victoria Chappell, VP of Marketing EMEA at IAS shares her insights on how advertisers can …

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It’s Our First Virtual CTV Event Next Week! Have You Registered?

It’s Our First Virtual CTV Event Next Week! Have You Registered?

Have you registered for IAB Europe’s Virtual CTV Event on 6th October?   Thanks to …

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IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …

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Digital Advertising Industry Warns Against Misguided EU Regulation

Digital Advertising Industry Warns Against Misguided EU Regulation

29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital …

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