Blog Archive
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers
New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the …
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IAB Europe 2015 Research Award Winners
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …
IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success
Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in …
IAB Europe 2015 Research Award Winners
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …
DISE-Manifesto: 10 Steps to unlock Europe’s digital economy
In partnership with IAB Europe, the Digital Innovation Showcase Europe (DISE) network brings together 44 …
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IAB Europe Mobile Brand Builders
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …
Digital advertising, a key driver for Europe’s digital economy
Advertising is essential to the success of the European digital market. It has a key …
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IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »
Brand Builders, a suite of six recommended brand advertising formats
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …
Brand Builders, a suite of six recommended brand advertising formats Read More »
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director
Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »
Make It Your 2021 Resolution To Switch To TCF v2.0
On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …
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Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better
Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …
TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations
IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising …
That’s a wrap! 2020 Highlights from IAB Europe
As we say so long to 2020 and get ready to welcome 2021, we take …
IAB Europe Reaffirms Its Commitment to Transparency, Amid the Digital Services Act Release
16th December, 2020, Brussels, Belgium — The European Commission published its Digital Services Act (DSA) …
IAB Europe Releases Guide to Ad Fraud
Authored by Industry Leaders from Across Europe Provides Valuable Insights and Preventative Measures to Ad …
IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority
Today, IAB Europe has submitted its written response to a preliminary report issued by the …
Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!
This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …
GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR
IAB Europe works to provide analysis and guidance on the interpretation and application of EU …
GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Read More »