Blog Archive

Boston Consulting Group Report: The Programmatic Path to Profit for Publishers

New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the …

Boston Consulting Group Report: The Programmatic Path to Profit for Publishers Read More »

IAB Europe 2015 Research Award Winners

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …

IAB Europe 2015 Research Award Winners Read More »

IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success

Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in …

IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success Read More »

IAB Europe 2015 Research Award Winners

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …

IAB Europe 2015 Research Award Winners Read More »

DISE-Manifesto: 10 Steps to unlock Europe’s digital economy

In partnership with IAB Europe, the Digital Innovation Showcase Europe (DISE) network brings together 44 …

DISE-Manifesto: 10 Steps to unlock Europe’s digital economy Read More »

IAB Europe Mobile Brand Builders

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …

IAB Europe Mobile Brand Builders Read More »

Digital advertising, a key driver for Europe’s digital economy

Advertising is essential to the success of the European digital market. It has a key …

Digital advertising, a key driver for Europe’s digital economy Read More »

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs

This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »

Brand Builders, a suite of six recommended brand advertising formats

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …

Brand Builders, a suite of six recommended brand advertising formats Read More »

iab-logo

Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »

iab-logo

Make It Your 2021 Resolution To Switch To TCF v2.0

On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …

Make It Your 2021 Resolution To Switch To TCF v2.0 Read More »

iab-logo

Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better

Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …

Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better Read More »

iab-logo

TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations

IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising …

TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations Read More »

iab-logo

That’s a wrap! 2020 Highlights from IAB Europe

As we say so long to 2020 and get ready to welcome 2021, we take …

That’s a wrap! 2020 Highlights from IAB Europe Read More »

iab-logo

IAB Europe Reaffirms Its Commitment to Transparency, Amid the Digital Services Act Release

16th December, 2020, Brussels, Belgium — The European Commission published its Digital Services Act (DSA) …

IAB Europe Reaffirms Its Commitment to Transparency, Amid the Digital Services Act Release Read More »

iab-logo

IAB Europe Releases Guide to Ad Fraud

Authored by Industry Leaders from Across Europe Provides Valuable Insights and Preventative Measures to Ad …

IAB Europe Releases Guide to Ad Fraud Read More »

iab-logo

IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority

Today, IAB Europe has submitted its written response to a preliminary report issued by the …

IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority Read More »

iab-logo

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees! Read More »

iab-logo

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU …

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Read More »