New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the …
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers Read More »
New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the …
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers Read More »
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …
Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in …
The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development …
In partnership with IAB Europe, the Digital Innovation Showcase Europe (DISE) network brings together 44 …
DISE-Manifesto: 10 Steps to unlock Europe’s digital economy Read More »
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …
Advertising is essential to the success of the European digital market. It has a key …
Digital advertising, a key driver for Europe’s digital economy Read More »
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …
Brand Builders, a suite of six recommended brand advertising formats Read More »
Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »
On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …
Make It Your 2021 Resolution To Switch To TCF v2.0 Read More »
Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …
IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising …
As we say so long to 2020 and get ready to welcome 2021, we take …
16th December, 2020, Brussels, Belgium — The European Commission published its Digital Services Act (DSA) …
Authored by Industry Leaders from Across Europe Provides Valuable Insights and Preventative Measures to Ad …
Today, IAB Europe has submitted its written response to a preliminary report issued by the …
This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …
IAB Europe works to provide analysis and guidance on the interpretation and application of EU …
GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Read More »