Blog Archive
IAB Europe Report: Priorities for Digital Measurement
Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …
IAB Europe Report: Priorities for Digital Measurement Read More »
IAB Europe Brand Builders Executive Summary
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …
How has the Directive been transposed across Europe?
The chart below has been compiled by IAB Europe with the support of national IABs …
How has the Directive been transposed across Europe? Read More »
IAB Europe Reports: European Advertising spend 2008-2013
Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …
IAB Europe Reports: European Advertising spend 2008-2013 Read More »
Millward Brown Research: AdReaction Video Creative in a Digital World
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …
Millward Brown Research: AdReaction Video Creative in a Digital World Read More »
IAB Report: Global Mobile Advertising Revenue 2013
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …
IAB Report: Global Mobile Advertising Revenue 2013 Read More »
IAB Report: Global Mobile Advertising Revenue 2012
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …
IAB Report: Global Mobile Advertising Revenue 2012 Read More »
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework
Last week, some media reports suggested that the system used by hundreds of thousands of …
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework Read More »
IAB Europe’s Digital Audio Day: Event Wrap-up!
Tune into IAB Europe’s Digital Audio Day Wrap-up – Watch the full video recording here. …
IAB Europe Policy Update – Digital Services Act: Avoiding The Risk Of A Broken Promise
Welcome to the latest ‘Policy Update’ blog post from Townsend Feehan, CEO, IAB Europe. This …
IAB Europe Policy Update – Digital Services Act: Avoiding The Risk Of A Broken Promise Read More »
IAB Europe comments on Belgian DPA report
IAB Europe has been informed by the Belgian data protection authority, the APD, that it …
Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 was depleted and replaced …
Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs! Read More »
IAB Europe Virtual CTV Event: Wrap-up
On 6th October 2020, IAB Europe hosted its first Virtual CTV Event. Following the …
Member Guest Post By IAS – Are You Ready For A Holiday Season Like No Other?
Victoria Chappell, VP of Marketing EMEA at IAS shares her insights on how advertisers can …
Member Guest Post By IAS – Are You Ready For A Holiday Season Like No Other? Read More »
It’s Our First Virtual CTV Event Next Week! Have You Registered?
Have you registered for IAB Europe’s Virtual CTV Event on 6th October? Thanks to …
It’s Our First Virtual CTV Event Next Week! Have You Registered? Read More »
IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.
Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 …
Digital Advertising Industry Warns Against Misguided EU Regulation
29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital …
Digital Advertising Industry Warns Against Misguided EU Regulation Read More »