Blog Archive
Millward Brown Research: AdReaction Video Creative in a Digital World
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …
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IAB Report: Global Mobile Advertising Revenue 2013
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …
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IAB Report: Global Mobile Advertising Revenue 2012
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …
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IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August
OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, …
IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab
NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, …
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Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …
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Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0
The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …
Member Guest Blog: Admitad owner invests $3M in LetyShops
Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …
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IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’
INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …
IAB Europe talks to WARC about using digital advertising to deliver brand outcomes
WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …
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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors
Are you a vendor and want to know how to implement the TCF? Check Out …
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New Member Research – SpotX’s Connected TV Viewership Report
Connected television (CTV) has been considered the new kid on the block since its emergence …
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